Product Marketing Manager

Float is cash flow management software for finance teams. It connects to accounting software and turns live transaction data into a rolling cash flow forecast, showing where your cash is heading so you can make decisions with confidence.

We're looking for a Product Marketing Manager to help shape our next stage. Working closely with Product and our commercial team, you'll bring customer insight into product development, build compelling value propositions and take significant product developments and accounting integrations to market.

Why join Float now

We've built a product customers trust and a reputation we're proud of. AI and agents are reshaping how software is developed, how teams work and what customers expect, and we see an extraordinary opportunity to deliver more value. You'll help shape how we gather feedback, develop our messaging and bring the next version of Float to market, as part of a small, highly experienced team with the appetite to experiment.

The role

You'll own product marketing delivery, combining customer research and commercial judgement with strong writing and hands-on execution. Working with our CMO, you'll agree priorities and take responsibility for delivering them, working directly with our Head of Product, Product Designer, Sales Lead and Head of Customer Success. This is an individual contributor role with meaningful ownership.

What you'll do

• Understand customers and the decisions they make: run a regular programme of customer and prospect interviews, sales-call reviews and win/loss analysis, and turn findings into practical recommendations.
• Shape propositions throughout product development: work with Product to articulate and test the customer value of upcoming developments.
• Develop positioning and messaging: translate complex capabilities into credible customer benefits and keep messaging consistent across product pages, sales materials, partner listings and customer communications.
• Plan and deliver product launches: own launches from audience and proposition through to communications, partner materials, internal enablement and evaluation.
• Create content that supports buying decisions: product, feature, integration and use-case pages, sales presentations, demo narratives, competitor comparisons and customer stories.
• Support partner marketing and customer adoption: own marketplace and partner listing content, and work with Product and Customer Success on education and adoption.
• Prioritise and evaluate your work: agree a focused quarterly plan with the CMO and use evidence to recommend what to improve, continue or stop.

What you'll bring

• Around three years' experience in B2B software product marketing (or closely related work), and 5–10 years' professional experience overall.
• Examples of customer research, positioning, launches or sales enablement that influenced decisions or results.
• Strong writing skills and the ability to make complex technology products understandable.
• Confidence interviewing customers, interpreting evidence and making practical recommendations.
• Experience coordinating work across teams and adapting as product plans change.
• Substantial hands-on experience using current AI tools and agents in your work, with examples of workflows you have built, improved and evaluated.
• A track record of taking work from an agreed objective through to delivery and evaluation.

Experience with finance or accounting software is valuable but not essential, and a business or finance qualification is not a prerequisite.

Working at Float

• Hybrid: one day a week together in our office in Edinburgh's West End, working from home the rest of the week.
• Full-time, 37.5 hours per week, plus Flex Fridays every other Friday.
• £50,000–£60,000 depending on experience.
• Pension matched up to 5%.
• 34 days' paid holiday including bank holidays, rising by one day per year up to 39.
• A four-week paid sabbatical in your fifth year.
• Enhanced maternity, paternity and adoption leave, and a Perks discount scheme.

How to apply

Send your CV and a short note telling us why this role appeals to you to jobs@floatapp.com. We'd love to see an example of product marketing work you're proud of: a launch, messaging you created or a piece of customer research. Links are fine.

Closing date: Monday 7 December. We may close earlier if we receive a high volume of applications.

Our process: a 30-minute intro call with Peter Graham (CMO), a conversation with Peter and Graeme (Head of Product), a short practical task and presentation for shortlisted candidates, and a final conversation with Colin (CEO). We welcome applications from people of all backgrounds. If you need adjustments at any stage, just let us know.