Brand and narrative roles led by product marketing: company storytelling, category design and the big-picture messaging that sits above individual products. These jobs suit PMMs with a strong creative streak who want to shape how a whole company is perceived. You'll work closely with brand, content and leadership teams, and you'll need to keep the story grounded in what the product actually does. Expect a mix of strategy and hands-on writing, and plenty of time spent with customers.
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