We believe work is not a place, but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere, on any device. Innovation, creativity and a passion for ever-improving performance drive our company and our people forward. We empower the original mobile device: YOU!
What we're looking for:
As Product Marketing Manager, you will play a key role in developing content and executing marketing programs for Citrix ADC portfolio and the application and API security story, which encompasses the entire Citrix portfolio. For the successful candidate, it offers a great opportunity to work with a cross section of product, marketing, sales, and partner team while contributing to all aspects of product marketing.
The successful individual will work within the Product Marketing team to build compelling content that represents the product value. Specific activities include:
- Developing Messaging - Work with the product marketing team to develop product messaging that follows Citrix overall messaging while emphasizing key product values and clearly highlighting differentiators. A Key aspect is the ability to tell a compelling story that will engage the audience.
- Product and campaign content - Create and manage the development of content such as brochures, social media posts, white papers, case studies, webinars, website content, presentations, and content for the corporate marketing campaigns. Understand the buyer personas and have the ability to tailor the content based on persona and product.
- Marketing - Interface with corporate marketing teams to execute marketing plans and track the results for lead generation and product launch. Help develop content to support marketing efforts, including verticals and use cases.
Qualifications:
- Bachelor's degree required with focus in Engineering, Business, or Marketing
- Desired: 2 - 4 years of product marketing experience, with an understanding of B2B marketing, preferably for a technology company.
- Knowledge of networking, cloud, DevOps or security is preferred.
- Proficient in translating highly technical product solutions and concepts for a wide variety of audiences, clearly explaining the "why", not just the "what"
- Excellent written and verbal skills required, with the ability to tailor content to different audiences and media outlets as well as an ability to edit content written by others for message and clarity.
- Ability to participate in the efforts of internal and external teams in order to create content and execute marketing programs.
What you’re looking for:
Our technology is built on the idea that everyone should be able to work from anywhere, at any time, and on any device. It’s a simple philosophy that guides everything we do — including how we work. If you’re driven, passionate and curious, we invite you to make a difference with a brand you can believe in. We want employees to do what they do best, every day.
Be bold. Take risks. Imagine a better way to work. If we just described you, then we really need to talk.
Functional Area:
Product Marketing
About us:
Citrix is a cloud company that enables mobile workstyles. We create a continuum between work and life by allowing people to work whenever, wherever, and however they choose. Flexibility and collaboration is what we’re all about. The Perks: We offer competitive compensation and a comprehensive benefits package. You’ll enjoy our workstyle within an incredible culture. We’ll give you all the tools you need to succeed so you can grow and develop with us.
Citrix Systems, Inc. is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status and other protected classifications.
Citrix uses applicant information consistent with the Citrix Recruitment Policy Notice at https://www.citrix.com/about/legal/privacy/citrix-recruitment-privacy-notice.html
Citrix welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at (877) 924-8749 or email us at ASKHR@citrix.com for assistance.
If this is an evergreen requisition, by applying you are giving Citrix consent to be considered for future openings of other roles of similar qualifications.