We believe work is not a place, but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere, on any device. Innovation, creativity and a passion for ever-improving performance drive our company and our people forward. We empower the original mobile device: YOU!
As Product Marketing Manager, you will play a key role in developing content and executing marketing programs for Citrix ADC portfolio and the application and API security story, which encompasses the entire Citrix portfolio. For the successful candidate, it offers a great opportunity to work with a cross section of product, marketing, sales, and partner team while contributing to all aspects of product marketing.
The successful individual will work within the Product Marketing team to build compelling content that represents the product value. Specific activities include:
- Developing Messaging - Work with the product marketing team to develop product messaging that follows Citrix overall messaging while emphasizing key product values and clearly highlighting differentiators. A Key aspect is the ability to tell a compelling story that will engage the audience.
- Product and campaign content - Create and manage the development of content such as brochures, social media posts, white papers, case studies, webinars, website content, presentations, and content for the corporate marketing campaigns. Understand the buyer personas and have the ability to tailor the content based on persona and product.
- Marketing - Interface with corporate marketing teams to execute marketing plans and track the results for lead generation and product launch. Help develop content to support marketing efforts, including verticals and use cases.
Qualifications:
- Bachelor's degree required with focus in Engineering, Business, or Marketing
- Desired: 2 - 4 years of product marketing experience, with an understanding of B2B marketing, preferably for a technology company.
- Knowledge of networking, cloud, DevOps or security is preferred.
- Proficient in translating highly technical product solutions and concepts for a wide variety of audiences, clearly explaining the "why", not just the "what"
- Excellent written and verbal skills required, with the ability to tailor content to different audiences and media outlets as well as an ability to edit content written by others for message and clarity.
- Ability to participate in the efforts of internal and external teams in order to create content and execute marketing programs.