The Solutions Marketing Manager will define & implement GTM (go-to-market) plans for emerging products, industries and use cases. This dynamic role will focus on the development of positioning, content development, sales enablement, and leading campaign architecture.
The Solutions Marketing Manager will be responsible for:
- Designing GTM for emerging products - developing positioning, building storylines, developing content, and driving new product sales in collaboration with demand generation and sales teams.
- Becoming a domain expert for customer use cases and industries through market research and engaging with customers to understand their challenges, solutions and business needs
- Owning all messaging, positioning & content creation for marketing and sales enablement
- Working cross-functionally with sales, customer success, product marketing and demand generation teams
- Supporting customization of customer marketing programs for relevant & consistent customer experience
- Regular reporting on performance and business outcomes for defined segments
Skills and Experience
- Bachelor’s Degree in Marketing or related field
- 4+ years marketing experience (product marketing, solutions marketing or content marketing experience preferred)
- Ability to create a variety of marketing assets, including slide decks, solutions guides, datasheets & webinars
- Conducting customer & market research
- Expertise in reporting from Salesforce
- Comfortable with presenting to internal teams & customers
- Proven history of creating effective marketing programs & content