Senior Product Marketing Manager (Remote)

About Apollo.io:

Founded in 2015, Apollo.io is a leading sales intelligence and engagement platform trusted by over 13,000 paying customers, from rapidly growing startups to the largest global enterprises.

Our platform unifies a database of 200 million business contacts with advanced intelligence and engagement tools, to help over 500,000 sales, marketing, and recruiting professionals to connect with the right person at the right time with the right message, at speed and scale.

In the last year, we've grown ARR 3x, quadrupled our active users, maintained profitability 18 out of the past 20 months, and recently closed a $110M Series C led by a Top 2 VC (not yet publicly announced) to fuel the next phase of our growth.

Working at Apollo.io

We are a remote-first inclusive organization focused on operational excellence. Our way of working ensures clear expectations and an environment to do your best work with ample reward.

Your Role & Mission

As a member of the Marketing team, you will be responsible for establishing a strong product-market fit for Apollo. To be successful you will need a deep understanding of the solutions and use cases our customers are addressing across multiple industries with the Apollo Data-First Sales Acceleration Platform. Internally you will partner closely with Sales on sales plays and selling tools while working with the Marketing team to promote your solution-level messaging and content. Externally you will be an advocate of Apollo to our business users.

The ideal candidate is a self-starter with excellent written and oral communication skills, a data-driven mindset, and the ability to influence and drive initiatives across cross-functional teams.

This role reports to the Director of Product Marketing.

Competencies/Key Traits:

- Excellent written skills in English

- Self-motivated and trustworthy

- Organized and detail-oriented

- Good time-management skills

- Great interpersonal and communication skills

Daily Adventures and Responsibilities:

- Create positioning and messaging for target personas and industries that demonstrates an understanding of their key business problems and pain points through well-articulated value propositions

- Deliver sales content and tools that effectively advance our prospects and customers through the buyer’s journey (solution pages, solution briefs, blogs, webinars, white papers, playbooks, presentations, demos, ROI models, etc.)

- Use customer evidence, market, and competitive intelligence, and product performance data to represent the voice of the customer

- Understand the competitive space and create external tools and internal training that differentiate our products and solutions in the market

- Work with Sales and Customer Success to understand their needs and deliver training and readiness that educates and inspires

- Work with the Marketing team to build comprehensive plans that drive product sales and adoption in market and support campaigns with content

- Work with Product Management to influence long-term product strategies and roadmaps

Skills & Relevant Experience:

- Bachelor’s degree

- Minimum 5 years of industry experience in B2B software, with at least 3 years in Product or Solution Marketing

- Familiar with contact data and sales acceleration platforms

- Excellent written and verbal communication skills for creating solution marketing content and presenting both internally and externally

- Demonstrated success in driving and completing multiple projects simultaneously and setting priorities, in a fast-paced, dynamic environment

- Proven track record of delivering results through cross-functional teams

What You'll Love About Apollo

Besides the great compensation package and culture that thrives in openness and excellence, we invest tremendous effort into developing our remote employees' careers. The team embraces that we have a sole purpose: to help customers maximize their full revenue potential on the Apollo platform. This mindset opens us up to a lot of creative approaches to making customers successful at scale. You’ll be a significant part of a lean, remote team, empowered to really own your role as a proactive educator. We’re very collaborative at Apollo, so you’ll be able to lean on your teammates, even in adjacent departments, to help you achieve lofty goals. You’ll be supported and encouraged to experiment and take educated risks that lead to big wins. And, you’ll have a whole team remotely by your side to help you do it!