Senior Product Marketing Manager
Full Time
Remote - US
Product Marketing That Elevates Our Marketing
As our new Senior Product Marketing Manager, you will report to the Executive Director of Marketing to establish product marketing best practices, lead product market research and strategy, and create engaging marketing content that resonates with our prospects and customers. Beyond delivering decks, collateral, and impact, you excel in transforming robust insights into tangible, exciting marketing across various channels, including websites, videos, emails, and new product releases.
Ideal Candidate:
We are seeking an experienced product marketer with a track record in the B2B SaaS sector, passionate about developing technology for mid-market and enterprise customers. Experience in EHS, Sustainability, or ESG software is highly valued, as is diversity in experience and thinking.
Your efforts should have notably improved marketing engagement and impact through enhanced messaging, visual storytelling, and digital marketing, contributing to increased awareness and adoption of Benchmark Gensuite solution platforms and applications.
You should be skilled in research, analysis, strategic thinking, and clear communication, especially in positioning and messaging. Effective collaboration with product experts, senior leaders, sales, solutions, and marketing teams is essential, as you will be pivotal in generating insights, messaging, and materials that lead to improved outcomes.
Our Product Market Fit and Growth
This is an exciting opportunity to join a growing marketing team. The company has grown organically over the past 20-years, and has proven product-market fit. In 2023, Benchmark Gensuite received investment from Vista Equity Partners. 2024 will be an important year of growth and transformation and marketing will play a key role in 2024’s growth.
What you bring to the role:
- 5+ years of product marketing experience in B2B SaaS.
- PMA certification is a bonus.
- Experience with EHS, Sustainability, or ESG is preferred but not required
- A strategic thinker with proven abilities in being hands-on.
- Highly effective listening and critical thinking skills, coupled with deep customer empathy.
- Capability to conduct customer research and data analysis, translating insights into actionable recommendations.
- Demonstrated success in supporting and executing go-to-market campaigns for launching and scaling products and features.
- Excellent communication skills, able to clearly and simply convey complex concepts in writing, presentations, and verbally.
- Proven collaboration and execution of materials to support customer-facing teams such as Sales, Customer Success, and Customer Support.
- Skilled in creating simple, powerful messaging that leads to compelling positioning decks and marketing content
- Natural storytelling ability, exceptional writing skills, and the knack for crafting compelling content that addresses customer pain points.
- The tools, templates, and playbooks to make sure product marketing is disciplined, structured, and accessible to the wider company.
- Strong project management skills, with the capacity to brief cross-functional teams so your strategic work and creative ideas can scale and have maximum impact
- Ability to manage complex plans, and engage diverse audiences including internal stakeholders, webinars, trainings, and customer events.
- Hold yourself accountable and committed to meeting deliverables and timelines through clear objectives and measurable results.
The work you will do:
- Lead, co-create and use qualitative and quantitative customer research to become an expert on our market, the product, and customers needs.
- Use primary and third-party research to inform how we communicate our solutions and benefits.
- Work closely and meet regularly with SMEs, product owners and managers to deeply understand the business environment, regulatory landscape, and the solutions Benchmark Gensuite delivers.
- Develop compelling and differentiated product positioning and messaging that considers the needs of the customer and communicates how our product brings value.
- Own the improvement and creation of critical product marketing strategy assets including ICPs, segmentation, personas, battlecards, etc.
- Create clear and persuasive content regardless of the audience, channel, or format—think pitch decks, webinars, internal overviews/trainings, video and more
- Own the competitive landscape and use it to inform the wider team and improve the marketing.
- Stay on top of industry trends and amplify new ideas and innovations to the wider team.
- Co-develop and drive the strategy, planning and execution of go-to-market segments
- Be a constructive and impactful member of the marketing team to enhance our writing and visual storytelling as we transform many aspects of our marketing in 2024.
- Collaborate with cross-functional teams including product, marketing, partnerships, operations and sales teams.
Benchmark Gensuite Benefits
At Benchmark Gensuite, your hard work is rewarded. We offer annual bonus programs, regular team-building events, and off-cycle reviews to promptly give excellent performers their due. With engaging team activities including happy hours and exciting virtual events, we actively encourage our teams to connect and build a strong, supportive, and fun rapport! Our Benchmark Gensuite Team Member Networks, like the Respect for Diversity Group and the Sustainability Group, offer a safe and supportive space, bringing together team members who share a common identity and empowering them to voice their ideas and initiate action. Explore Benchmark Gensuite job openings and come join us as we combine our collective creativity and passion to meet and exceed the expectations of our customers.
Join Benchmark Gensuite: Have a Positive Impact:
Everyone wants to make the world a better place. We work to make it happen. By joining Benchmark Gensuite and working in the EHS, Sustainability, and ESG Disclosure Reporting space, you’ll be engaging prospects and helping customers make better, informed decisions, improve employee safety, and lessen their businesses’ environmental footprint, while creating a culture that values diversity, equity, and inclusion. Join us and help make the corporate world better for the planet and better for its employees.
Benchmark Gensuite jobs play a crucial role in helping develop our unified EHS, Sustainability, and ESG digital transformation software solutions that enable cross-functional performance excellence, enhance businesses’ sustainability efforts, and help them achieve their ESG goals. With our incredible global team, the collaborative spirit of our subscribers and partners, and our continuous innovation in new technologies like Artificial Intelligence (we started our work on AI in 2015), a career at Benchmark Gensuite means you will continuously use and evolve your skills to develop fresh ideas and initiatives.