Senior Product Marketing Manager

Remote

OurFamilyWizard is the world’s most trusted co-parenting application. Nearly one million parents and legal practitioners have used OurFamilyWizard’s platform to effectively organize, schedule, and communicate across households. With a recent infusion of capital, we are prepared for accelerated growth as we focus on building products and services to reach millions of more families.

We’re excited to bring a Senior Product Marketing Manager on board to help drive the next stage of growth and accelerate us on our mission of helping families living separately thrive. You’ll play a pivotal role in shaping product and GTM strategy through research, deep cross-functional partnerships, and a strong focus on customers. This is an ideal role for someone who is insights-driven, a strong collaborator, and has a track record of driving impact.

What Success Looks Like:

Partner closely with product, design, analytics and finance to uncover insights that drive business strategy and influence the direction of the product.
Serve as the voice of our customer, helping to better align our value proposition with the needs and pain points of our customers.
Define GTM strategy inclusive of target customer definition, segmentation, positioning & messaging, business model & pricing strategy, and x-channel GTM execution.
Drive messaging and positioning for both new and existing products through customer interviews, competitive/market research, and customer validation.
Collaborate with Marketing, PR and Product to coordinate major product rollouts and campaigns that optimize subscriber growth, adoption, and retention.
Contribute to the development of assets, templates, and collateral that will enable our Sales and Marketing teams to drive greater awareness, adoption, and market penetration.

Who You Are:

5+ years of experience driving product marketing efforts at D2C, self-serve B2B, or marketplace SaaS companies
Strong experience and success in turning deep customer insights into effective marketing strategy and execution that drives strong business results.
Strong ability to build trust cross-functionally and with leadership teams to drive business strategy recommendations and influence the direction of the product roadmap.
Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results.
Robust analytical skills and problem-solving orientation with clear examples of using data actively for customer insights.

Why Join?

Great mission. Creating a safe and productive environment for families to co-exist is extremely important for us; we’ve been doing it for 20 years. That’s why we just closed a private investment round through our committed investors, Spectrum Equity. This relationship puts us in the same company as brands like: Ancestry, Bitly, GrubHub, and others.

Growing team. While we’ve been around for a while, we continue to evolve and innovate. That’s what keeps us going! You’ll have an opportunity to contribute meaningfully to our engineering organization as we hit our second stride.

Amazing Culture. OurFamilyWizard has a positive and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative. Here’s a list of our key benefits:

Perks & Benefits

Full Medical & Dental
401k: Up to a 4% match is offered with immediate vesting
Learning & Development stipend for employees
Full access to Udemy online learning courses
15 Days PTO
4 weeks paid parental leave

Come As You Are!

OurFamilyWizard provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.