As a Senior Product Marketing Manager, you will define product positioning, feature packaging, and pricing strategies for our suite of Commerce & Payments products. You’ll ensure our customer’s voice is reflected in the products’ value propositions and that we have a differentiated message that appeals to the everyday entrepreneur who wants to sell more and grow their business. You will partner closely with product management leadership, go-to-market teams, and others to launch new solutions into the market that will delight our customers and help the company achieve our growth objectives.
What you'll get to do...
- Deliver messaging and positioning for the Commerce offering across online stores, marketplaces, point of sale, and payment products
- Develop insights and recommendations through customer research (qualitative and quantitative)
- Support analysis to develop pricing and SaaS bundling
- Collaborate within the PMM team to support bigger product launches and independently lead the launch of product features, working with cross-functional partners in marketing, product, and sales
- Conduct competitive and market analysis to support messaging and pricing
- Develop content for GoDaddy’s Commerce offering to drive product consideration and sales enablement
Your experience should include...
- 8+ years of product marketing with at least 4+ years in SaaS
- A strong understanding of small business customers
- Deep customer empathy to influence product and marketing efforts
- Proven ability in developing compelling product messaging and positioning
- Experience working with both self-serve and sales led B2B GTM motions
- Experience with new product / feature launches
- Experience in customer research and in-market testing
- High comfort in a fast-paced environment with a track record of a "test & learn" mindset
You might also have...
- Payments experience
- Experience in pricing and packaging analysis