Senior Manager, Product Marketing & CRM

**This is a remote role and may be based in any European time zone**

At Podcastle, our mission is to democratize long-form content creation through a suite of AI-powered creation tools that are both professional and painlessly intuitive. We are a customer-centric company that enables creators and businesses to produce, edit, and publish their audio & video content with unmatched simplicity. Every product, every feature, every innovation, and every decision is made with the goal of making content creation as simple and intuitive as possible for our customers. 

We’re still at the beginning of our journey, led by a scrappy team that is passionate about empowering aspiring creators. Having just raised our Series A in the beginning of 2024, we are looking for an entrepreneurial, foundational Senior Product Marketer to join our growing team. This role will report directly to the CMO. 

As the first Product Marketing hire at Podcastle, you will play a pivotal role in shaping the strategy & execution of GTM and customer communications, collaborating closely with the Product and Growth teams on a customer-centric roadmap. This is a unique opportunity for a strategic thinker and hands-on executor to make a lasting impact on our growth journey.

KEY RESPONSIBILITIES

Go-to-Market (GTM): Develop and execute comprehensive GTM plans for new features and products, from market research and competitive analysis to launch execution and post-launch analysis.

Positioning and Messaging: Refine and articulate Podcastle's market positioning and messaging, ensuring they resonate with target audiences and differentiate Podcastle in the competitive landscape.

CRM/Lifecycle Marketing: Oversee the CRM/Lifecycle Marketing strategy, ensuring effective customer segmentation, engagement, and retention across all segments. Foster strong collaboration with the Growth team to optimize customer journeys and drive customer success. Craft compelling product-specific content for customer emails, product videos, and demos that align with Podcastle's brand voice and user needs.

Inbound Product Strategy: Collaborate with the product management team to define and prioritize product features and enhancements based on user feedback and market trends. Ensure the product roadmap aligns with user needs and business goals.

User Research and Insights: Conduct and oversee user research to uncover deep insights into user needs, preferences, and behaviors. Utilize these insights to inform product and marketing strategies.

Cross-functional Collaboration: Act as a pivotal liaison between marketing, product, sales, and customer experience teams to ensure alignment on objectives, share insights, and drive cohesive strategies.

QUALIFICATIONS AND SKILLS

• 7+ years in product marketing and/or related functions, preferably in the tech or SaaS sector, with a strong track record of successful GTM strategy development and execution.

• Excellent analytical and data interpretation skills, with the ability to effectively communicate insights into actionable strategies to cross-functional teams. Curiosity and hands-on user research experience are a must.

• Exceptional writing and communication skills, capable of creating engaging product-specific content alongside marketing, product, and creative teams.

• People leadership experience with the ability to manage a team of direct reports, inspire cross-functional partners, and share your vision across the entire organization.

• Proficiency in CRM tools and marketing automation platforms. 

• Demonstrated ability to collaborate effectively with cross-functional teams in a fast-paced, startup environment.

• Strategic thinker with a keen understanding of market dynamics, user behavior, and competitive landscapes. Must have a hands-on approach, capable of both planning and executing.

• Passion for the creator economy, podcasting, audio/video production technologies, and trends in the content creation space.

If you’re a strategic thinker, a hands-on executor, and ready to be a key player in Podcastle's journey to transform content creation, we’d love to hear from you!