Product Marketing Manager - Premium Products

Mailchimp’s Product Marketing team bridges art and science to make a meaningful impact on the company’s brand, product, and business goals. We develop creative and innovative marketing strategies to take Mailchimp’s marketing platform to customers across the globe. And we’re looking for business leaders who want to make a meaningful contribution to our business goals in a high growth environment.

We are seeking a Product Marketing Manager who will be responsible for driving the success of Mailchimp premium offerings. This will include developing a deep understanding of Mailchimp customers and prospects, products, services and technology, the overall market, key verticals and segments, and the competition.  This role will initially focus on Mailchimp’s premium offering and will be responsible for accelerating growth with mid-market users, focusing on the ways in which Mailchimp can differentiate this offering from the competitive set, grow existing users into power users, and empower our growing customer teams with the tools they need to reach this key segment

What you'll do here: 

• Build a deep understanding of our customers, the market, vertical markets and the competition across all the regions in which Mailchimp does business
• Build positioning, targeting, pricing, and messaging for relevant segments and audiences
• Define clear and compelling customer pain points, value propositions, competitive differentiation, and customer success stories
• Create new product introduction strategies and go-to-market plans
• Partner with cross-functional teams to support all of the above including webinars, educational tips & tricks, in-app messaging,  guides, product videos, customer success stories, blog posts, ebooks, infographics, and more
• Work with the Product Management and other cross functional support teams to uncover opportunities and use cases, define new offers and influence roadmap decisions
• Validate hypotheses through customer insights, data analysis, research and testing
• Monitor competitive activities, identifying gaps and opportunities

We'd love to hear from you if: 

• You have 5+ yrs experience in product marketing in the Martech, SaaS, cloud or mobile technology industries; experience with marketing services and across both B2B and B2C is preferred
• You have proven ability to create go-to-market positioning and strategies and to create and position unique solutions for different customers
• Proven track record of shaping product roadmaps and user experiences through deep consumer understanding, actionable insights and sound recommendations
• Proven experience creating compelling messaging for different segments and personas
• Ability to craft compelling stories, collateral, and tools around technology products and services for both business and technical buyers
• Experienced marketer that understands how to use the full marketing toolkit
• Technically savvy and intellectually curious about new technologies and how they work to enable new customer solutions
• Avid learner who has experience learning new markets and industries and devising solutions and marketing strategies to reach those markets
• Strong teaming skills and experience to bring together diverse views
• Ability to communicate and collaborate effectively
• Strong creative, problem solving, and strategic thinking abilities
• Demonstrated ability to organize and prioritize work to drive results on-time and with high quality
• Exceptional critical thinking, analytical, and quantitative skills

Mailchimp is a founder-owned and highly profitable company headquartered in the heart of Atlanta. Our purpose is to empower the underdog, and our mission is to democratize cutting edge marketing technology for small business. We offer our employees an exceptional workplace, extremely competitive compensation, fully paid benefits (for employees and their families), and generous profit sharing. We hire humble, collaborative, and ambitious people, and give them endless opportunities to grow and succeed.

We love our hometown and support sustainable urban renewal. Our headquarters is in the historic Ponce City Market, right on the Atlanta Beltline. If you'd like to be considered for this position, please apply below. We look forward to meeting you!

Mailchimp is an equal opportunity employer, and we value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.