Headway’s mission is a big one - to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.
1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to take insurance and scale their practice.
Headway was founded in 2019 – since then, we’ve grown into a diverse, national network of over 25,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series C company with over $225m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, and Health Care Service Corporation.
We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.
As Headway’s Product Marketing Manager, Patients, you’ll play an integral role in scaling Headway’s product marketing function. Reporting directly into Headway’s Senior Manager, Marketing (Product Marketing & Planning), you’ll be our first product marketer responsible for our patient product – including product messaging & positioning, product launches, and cross-functional go-to-market execution. You will be a key voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable growth teams to effectively attract, convert, and retain our patients.
You Will:
- Become an expert on our patient product – develop a deep understanding of the market, our competitive landscape, and our customers
- Own patient positioning and messaging (including personas) to elevate the quality of our growth motions
- Lead product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, CX, ops)
- Partner with our content and growth marketing teams to create content — landing pages, emails — that improve our top of funnel metrics
You'd be a great fit if:
- You have 5-7+ years of product marketing experience, preferably in health tech
- You’ve worked in product marketing supporting the demand-side of a marketplace or on B2C products
- You’re empathetic and relationship-obsessed – both with internal collaborators and customers
- You have strong track record of driving quantifiable results
- You seek an environment that fosters individual growth through open-feedback and a high-autonomy
- You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
- You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare