The Toast Product Marketing team is responsible for bringing to life the value, differentiation and proof points of our offering. Each product marketing manager is responsible for being a market expert, cultivating our buyer personas and being a champion of our prospects’ needs to help shape our strategic marketing campaigns, sales strategy and product roadmap.
In this role you will be responsible for managing a growing segment for Toast. You will need to be an entrepreneurial self-starter and someone who has strong interpersonal skills with a proven track record building strong partnership across sales, marketing and product.
If you’re a data-driven, fanatic product marketer with strong communication skills and a “get stuff done” attitude, read on!
About this roll* (Responsibilities)
- Be a market expert of the Restaurant Industry; actively shadow sales teams, interview clients and engage with influencers
- Dig into segmentation, go-to-market strategies, commercialization and competition
- Unearth insights into buyer needs and market opportunities to help define and influence product strategy and roadmap
- Develop and deliver business rationale to cross-functional team members and senior leadership in order to gain alignment and drive projects forward
- Manage product commercialization for segment-specific product offerings
- Lead development of marketing programs, collateral, enablement and other required selling tools to support all the mid-market and enterprise sales teams efforts
- Collaborate with our Demand Generation, Corporate Communications, and PR teams to ensure we have a consistent and compelling message in market
- Understand market dynamics around price and make recommendations for pricing and commercialization strategies
- Act as a strong role model for peers and more junior marketing colleagues
Do you have the right ingredients*? (Requirements)
- BA/BS required, MBA nice to have
- 7+ years work experience in product marketing, product management, consulting or banking
- Prior experience in product marketing or product management in high growth technology companies strongly preferred
- Strong analytical skills and experience with market research and data analysis
- Demonstrated success introducing products to B2B markets
- Ability to lead cross functional teams
- Highly collaborative mindset; experienced at working cross-functionally to drive results
- Ability to act as a positive, self-motivated leader who can inspire others to rise to new challenges
- Strong writer and verbal communicator, ability to build and maintain strong relationships across a rapidly growing organization
- Ability to thrive in a fast-paced, rapidly changing work environment
- Strong organizational skills and attention to detail to ensure tight deadlines are met both internally and externally