ABOUT WELL HEALTH
Our Mission: Make healthcare the gold standard in customer service.
What We Deliver: WELLTM Health is a SaaS digital health leader in patient communications and the 2021 Best in KLAS winner in Patient Outreach. WELL Health’s intelligent communications hub is the only two-way digital health solution engaging patients throughout their entire care experience. WELL Health enables conversations between patients and their providers through secure, multilingual messaging in the patient’s preferred communications channel: texting, email, telephone, and live chat. By unifying and automating disjointed communications, WELL Health helps healthcare organizations drive more patient visits, build exceptional patient loyalty, and reduce staffing costs, frustration and turnover.
Our Impact: WELL Health helps 200k+ healthcare providers facilitate more than 1 billion messages for 30+ million patients annually.
Our award-winning culture: In 2021, WELL Health was named #10 on the Forbes list of America’s Best Startup Employers and was also recognized as one of the Best Midsize Companies to Work for in Los Angeles by Built In LA. In 2020, WELL Health was named among the Best Places to Work by Modern Healthcare and ranked #170 on the Inc. 5000 list of fastest growing private companies.
WELL is a patient communication infrastructure for healthcare. We enable enterprise health systems, private practices, and vendors to conduct seamless conversations with patients across multiple channels — including texting, email, telephone, and live chat.
With WELL, patients receive all of their healthcare communication from one trusted source — their provider. The platform empowers service representatives to converse with patients in real time, ensuring patients feel heard while driving staff efficiency and increased revenue.
Founded in 2015, WELL is based in Santa Barbara, California and is the highest rated patient engagement software on G2. WELL serves many of the country’s leading health systems and more than 20 million patients.
WELL is proud to have been named one of the 2020 Central Coast Best Places to Work by the Pacific Coast Business Times and one of the 2020 Best Places to Work in Healthcare by Modern Healthcare. To learn more about WELL, please visit our LinkedIn.
SUMMARY
WELL is seeking an accomplished Product Marketing Manager with healthcare experience. This is an opportunity to help build out the Product Marketing function and team, optimize strategy for an already best-of-breed product, and strengthen our Go-to-Market processes for our busy product roadmap. As an integral member of a hyper-growth company, you will own WELL’s understanding of buyers and segments, oversee Go-to-Market launches, and deliver the plan critical to helping future customers understand the full value of WELL’s unified communication hub.
The Product Marketing Manager reports to the Director, Product Marketing, but will work cross-departmentally with Marketing, Product, Product Engineering, Sales, Client Success, and Business Development. The research and content you generate will make you the subject matter expert on buyers and segments.
This is an exciting opportunity if you are looking for a chance to leave your mark and take responsibility for the success of the team.
RESPONSIBILITIES
Marketing Strategy
- Subject Matter Expert: Develop a deep understanding of the buying audience by generating insights around healthcare submarkets, competitors, industry trends, target personas, buyer needs, and the purchasing decision process.
- Market Analysis: Establish best practices for evaluating which market opportunities to prioritize, who to target, and which deliverables and strategies will ensure successful campaigns for future releases.
- Product Positioning: Own the value propositions and messaging platforms that resonate with the WELL’s current and future customers.
- Competitive Intelligence: Stay up-to-date on the competitive landscape to identify and amplify product differentiators in a rapidly developing market.
Internal Education
- Sales Enablement: Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.
- Voice of Market: Conduct and manage qualitative and quantitative research to solicit feedback from buyers, and align WELL activity with an informed understanding of market sentiment.
- Partner with the Sales team on account-specific engagement custom content and consultation.
Go-to-Market
- Fully own a marketing plan and budget; report campaign ROI.
- Content: Create customer-centric messaging, stories, case studies, videos, presentations, and webinars.
- Co-marketing: Work with Business Development to leverage our platform partnerships and joint use cases.
- Win-Loss Trends: Identify which factors Buyers do and do not use to evaluate solutions, and share insights across the company.
REQUIREMENTS
- 5+ years experience in healthcare/SaaS marketing, strategy, or product management (Patient Communications or Patient Engagement SaaS in the provider or payer markets would be ideal)
- Proven ability to coordinate and create consensus within cross-functional groups without formal authority
- Experience presenting to clients and conducting customer interviews
- Exceptional writing skills that emphasize value storytelling for B2B audiences
- Ability to balance shifting priorities within the context of higher level business goals and ambitious department goals
- Ability to learn new products and evaluate them from the market’s perspective
- A history of data-driven decision making
- Ability to communicate insights and advocate for a focused course of action
LOCATION
WELL is headquartered in Santa Barbara, CA. As a result of the COVID-19 pandemic and to prioritize the health of our employees, all WELL positions are temporarily remote. We are looking forward to when our company returns to in-office work at or around June 2021. For this role, For this role, we are open to candidates that currently are seeking a permanently remote role.
WORKING AT WELL
- Fantastic company culture – frequent Zoom company events (Lunch & Learns, trivia, yoga, etc.) and daily fun brought to you by many creative Slack channels.
- Employee equity groups – 11 groups available for all to join. Black & Latinx, Women, LGBTQ+, Disability, and many more!
- Learning and development – frequent events and tools available to help our employees #PursueGrowth.
- Career mobility – we promote from within and have opportunities for employees to transfer between teams.
- Santa Barbara office perks – dog-friendly office, healthy (and unhealthy) snacks, Kombucha and beer on tap, light-filled space, standing desks, and the occasional taco truck.
- Company perks and benefits – MacBook Pro provided, unlimited PTO, generous equity package and full health benefits (medical, dental, and vision).
Interested in learning more? Please visit our LinkedIn page or our Life at WELL Instagram (@wellhealthinc) to hear from our employees about working at WELL.To hear firsthand what it’s like to work at WELL, please view this team video.
Committed to Diversity, Equity, and Inclusion
WELL Health Inc. is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at WELL are based on strategic business needs, job requirements and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics or any other protected status.
We’re dedicated to creating an inclusive, equitable, and diverse workplace, where everyone feels safe to be themselves and diversity is a strength. WELL is committed to providing employees with a work environment free of discrimination and harassment; WELL will not tolerate discrimination or harassment of any kind.