Product Marketing Manager, Contractor

About the Role:

Lyra Health is looking for a Product Marketing Manager contractor to focus on go-to-market strategy for new and existing mental health products and services.

Responsibilities:

• Drive product marketing plans to support new product revenue and adoption objectives for the products that you own
• Define critical questions to understand for key audiences, partner with research and data teams to generate break-through insights, and turn insights into an actionable strategy and plan
• Develop outstanding messaging and positioning and content that effectively communicate the differentiated value props of your products
• Lead go-to-market efforts including pricing, packaging, and marketing launch initiatives of your products
• Be the subject matter expert for your products and communicate it’s value to key stakeholders
• Partner closely with cross-functional stakeholders, such as product, clinical, design, sales, customer success, and executive leadership

Qualifications:

• 4+ years of experience in product marketing 
• Proven success launching new products
• Experience working at a B2B2C company
• Strong presentation skills with an eye towards design
• Proven ability to create effective content across mediums

We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability, genetic information or any other category protected by law.