Product Marketing Manager

Product Marketing Manager - 12 months FTC maternity cover

Breathe is a Horsham based software company with an award-winning culture and workplace that fosters, transparency, innovation, collaboration and above all, our people. 

We embrace a set of core values that guide every decision and action, people first, seek out efficiency, strive for impact and be better tomorrow. Together we have cultivated a workplace that celebrates individual achievements and actively promotes growth and success, and we would like you to join us on this exciting journey, where your skills, passion and dedication drive our continued success.

We are looking for a Product Marketing Manager to join our Marketing team on a 12 month fixed term contract.

Why is this role important? 

We’re looking for a proactive product marketing professional with the experience, confidence and know-how to take our product marketing efforts to the next level. You will bring fresh insight and great stakeholder management skills to this fast-paced role. With lots of exciting new features and product releases in the pipeline, being highly organised and having a results driven approach, will be key attributes in this critical role.

You’ll be joining a dynamic and friendly marketing team in a people first business that champion continuous improvement, learning & development, and an environment where every individual can thrive

Product storytelling   

• Become the voice of our product, both internally and externally. Articulate its benefits and features in a way that resonates with our audience
• Support the development of our product messaging and work closely with the wider team on improving it
• Work closely with the content team to produce high-quality content that brings our value proposition and key differentiators alive   
• Regularly review key product messaging across platforms and campaigns to make sure they are updated in line with the product updates

Go-to- Market campaigns 

• Plan and execute go-to-market campaigns for new product features
• Create sales enablement and lower funnel marketing material, including webinars, videos, case studies and web pages 
• Collaborate with product and sales teams to ensure alignment and effective communication around product announcements and feature launches 
• Monitor, analyse and report on campaign performance     

Customer research   

• Collect and analyse customer insights from various sources (customer interviews, industry data, online research etc) to inform product development and marketing strategies   
• Conduct thorough and ongoing market research to identify trends and monitor the competitive landscape within the HR & People Management Software sector
• Maintain awareness of and be compliant with information security protocols in relation to your job role and handling of any data

What we value for this role:

• Proven expertise in Product Marketing   
• Results-driven approach with a focus on data-driven decision-making
• Experience taking new product features to market successfully      
• A customer-first mindset that can be demonstrated through past projects and project outcomes. 
• Strong interpersonal skills   
• Ability to effectively communicate ideas 
• Excellent copywriting, video scripting & storyboarding skills 
• Growth mindset and ability to thrive in fast-paced environments
• Proficient in translating technical specifications and capabilities into customer and business value statements
• Excellent project management skills   
• Self-starter with a problem-solving mindset
• Previous experience in the HR/People management software sector advantageous, experience in B2B technology product marketing a must

Our People Benefits:

• £60,000-£65,000
• 25 days holiday + Birthday off
• Hybrid / Flexible working (50:50)
• Private medical including dental, optical and mental health cover
• Life insurance 2 x salary
• Matched pension scheme (5%)
• Employee Assist Programme
• Learn Days: 1 day per month
• 2 x volunteer days per annum
• Access to Reward Gateway for hundreds of discounts.

Our hiring process:

Stage 1: Initial screening call with our People and Talent Advisor

Stage 2: Virtual interview with Head of Marketing Communications and CMO

Stage 3: Complete and present back a task 

Stage 4: In office interview with 2 of our senior managers 

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. Breathe is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.