Product Marketing Manager

Are you a results-oriented team-player with an interest in software technology? Utilize your skills and passion in marketing to work with product, industry, and sales managers to develop and implement effective marketing plans and programs that increase awareness and adoption of Esri's GIS software products, especially in the defense, intelligence, and national security industries.

Responsibilities:

Understand user and buyer needs to create personas, positioning, and messaging for product portfolio
Lead, coordinate, and execute new product launches, internal communications, and multi-channel enablement
Work with corporate marketing and industry marketing teams to execute on campaigns
Partner with cross-functional teams to drive awareness and adoption of Esri technology, especially to defense, intelligence, and national security audiences globally
Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
Provide insight into competitive capabilities
Develop and monitor key performance indicators to measure product performance in market
Work with product management, product engineering, and global business development through the product development lifecycle
Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
Strong interpersonal skills; ability to thrive in a cross-functional team environment
Experience with marketing technology and common marketing concepts
Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
Ability to exercise good judgment within defined procedures and practices to determine appropriate action
Self-starter, detail- and task-oriented; able to successfully manage multiple priorities with guidance from leadership
2-5 years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
Bachelor's in business, marketing, or related field (master's strongly preferred)

Recommended Qualifications:

Experience or strong interest in learning in high-tech or geospatial industry
Experience with marketing automation, analytics, advertising and targeting software

Apply Here:https://www.click2apply.net/7eJpZDS8GmgGFJL4hQg6r

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