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Product Marketing Manager

Remote (United States) Cincinnati, OH

Come help us help nonprofits do more good in the world!

DonorDrive (“DD”) is a fast-growing SaaS company focused on delivering fundraising solutions to the nonprofit sector. We provide nonprofits with control over their fundraising programs and help them empower individual fundraisers to raise more money from their friends and family for the causes they love. DonorDrive provides our nonprofit clients with the most feature-rich peer-to-peer fundraising platform, enhanced with beautiful, intuitive design, and the industry’s best customer support. We aim to delight our clients, and in turn, have been rewarded with a 99% revenue retention rate. We are Give-A-Damn people who value Innovation, Authenticity, and Teamwork.

As a company that values diversity, equity, and inclusion, DonorDrive seeks individuals of all backgrounds and experiences to apply for this position. We’re creating an environment where everyone can thrive. Our customers are diverse, so we’re building a team that is too. Through initiatives like our employee resource groups we are building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.

We are hiring a Product Marketing Manager. You will be an integral part of the marketing team, helping to turn DonorDrive's features into meaningful client benefits, refine and manage the go-to-market strategy, execute product marketing initiatives, and to deliver against product KPIs. You will own the external-facing product positioning along with creating useful, insightful, and effective sales enablement materials for the sales and client success teams. In this role, you will be a key link between Marketing, Product, Sales, Client Success, and Partner Management.

What You'll Do:

  • Master the product and develop a deep understanding of features.
  • Translate the product features into meaningful benefits for clients and prospects, and provide insight into how their organizations can reap results from our solutions.
  • Develop product positioning, messaging, and competitive differentiation for DonorDrive.
  • Become a voice of the customer and internalize the buyers’ journey and what we need to provide along the way to progress prospects through the cycle.
  • Develop high quality commercial insight content to drive demand in the market (blogs, videos, client stories, podcasts, white papers, etc.).
  • Enable client success, sales, and partners teams with feature-focused content (decks, demos, competitive battlecards, collateral, etc.).
  • Understand the trends in the market through market trends research and competitive intelligence. Create strategies to adjust to trends and educate clients and prospects in their efforts.
  • Know the competition and coach sales, client success and partner teams on how to outmaneuver them.
  • Collaborate with product management to feed the roadmap based on customer needs and market trends.
  • Collaborate with the demand generation, sales, partner, and client success teams to ensure feature messaging is delivered consistently and on-brand across all channels.
  • Lead the development of feature KPIs in collaboration with the product management team. Develop a structure to analyze and report the results to the organization.
  • Evangelize DonorDrive at client presentations, prospect pitches, partner meetings, industry events, and media relations.

We're Excited if You Have:

  • 5+ years of experience in a Product Marketing role with track record of delivering against KPIs
  • SaaS solution experience
  • Bachelor's degree
  • Strong public speaking, presentation, and communication skills
  • Drive to learn and master a complex product, the users, and buyers

DonorDrive is an Equal Opportunity Employer.

DonorDrive provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at our company, please contact [email protected].

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