Product Marketing Manager (B2B SaaS)

Form of employment: Contract of employment or B2B contract (self-employed).

Location: Europe, remotely (with access to coworking spaces in your city)

We are a fast-growing tech company created by experienced international talents. Our product is a top-rated online platform for small and medium businesses to grow sales through outstanding customer service. Our goal is to create a frictionless customer experience for individual users and, at the same time, help entrepreneurs worldwide grow their businesses by giving them access to a top-notch AI-driven tool.

Working at Tidio means impacting thousands of companies and millions of their users. But our clients are not the only ones who can grow with us. By joining Tidio, you can grow, too!

A few facts about us:

• Our product is in the world's top 5 most popular live chat solutions, and our goal is to become no. 1.
• We are among the Top 50 AI and Top 50 Customer Service Products in G2’s Best Software Awards 2024.
• We currently rate at 4.7/5 in both Shopify and G2.
• The new Tidio AI feature (Lyro) answers up to 70% of customers’ questions in seconds and is available to users even on a free plan. It’s a real AI revolution! 🚀🤖
• Every month, our widget is viewed by 350 million unique users, which is 4% of the global population. This means 27 million queries to our API daily and over 500k WebSocket connections in the peak time.
• Currently, we hire over 180 fantastic people.
• In March 2022 we secured $25 mln in a Series B Investment round (read 👉 TechCrunch’s article to learn more)
• In June 2023, our monthly MRR exceeded $1M.

By joining Tidio as the first Product Marketing Manager you will become a crucial member of our international marketing team, and take ownership of the positioning, messaging, as well as branding of Tidio’s key products.

As the Product Marketing Manager, you will:

• work alongside the CMO to create, develop, and execute comprehensive key product marketing strategies to drive awareness and adoption of Tidio’s solutions within the target market;
• manage the product launch process: develop plans, and measure the success of initiatives;
• be the owner of our email marketing channel, plan and execute campaigns to generate leads, nurture prospects, and support customer acquisition and retention initiatives;
• create compelling product messaging, positioning, and value propositions that resonate with target audiences and differentiate our solutions in the market;
• collaborate with cross-functional teams including product management, design, strategy as well as sales to ensure alignment of marketing efforts with overall business goals;
• conduct market research and competitive analysis to understand customer needs, market trends, and positioning opportunities;
• analyze key performance metrics and leverage data insights to optimize marketing strategies, improve campaign effectiveness, and drive continuous improvement;
• serve as a subject matter expert on the SaaS product, industry trends, and competitive landscape, both internally and externally;
• build and maintain strong relationships with key stakeholders, customers, and partners to gather feedback, drive advocacy, and foster community engagement;
• stay abreast of emerging technologies, market developments, and industry best practices to inform strategic decision-making and maintain a competitive edge.

You are the perfect fit if you have:

• at least 2-3 years of proven experience in Product Marketing within the B2B SaaS sector;
• demonstrated ability to develop and execute strategic marketing plans that drive measurable results.
• strong knowledge of Hubspot marketing tool (or another tool with knowledge easily transferable to Hubspot);
• track record of managing successful product launches and marketing campaigns from concept to execution;
• experience in collaborating with cross-functional teams;
• project management skills, with the ability to prioritize tasks, manage timelines, and meet deadlines in a fast-paced environment;
• adaptability and willingness to learn, with a passion for staying updated on industry trends and best practices;
• creative thinking and problem-solving skills, focusing on driving innovation and continuous improvement of marketing strategies;
• analytical mindset with proficiency in analyzing data, deriving insights, and using metrics to optimize marketing performance.

We would like to offer you:

• Opportunity to contribute to our vision of making customer experience frictionless for everyone! Our product is now used by 4% of the global population, and we want to grow it by leading the AI revolution in customer support. Are you in for the ride?
• Strategic and independent role with a crucial impact on the company’s growth;
• Unique possibility to build a product marketing field almost from scratch - test new solutions, create and optimize new strategies;
• Work with an experienced and international team that continually shares knowledge and is not afraid of testing new solutions;
• Great development opportunities – company-supported courses and conferences;
• Possibility to use one of our 2 offices in Poland (Warsaw or Szczecin), or book a coworking space in your city;
• 26 days off guaranteed in a year;
• Individual work tools – Macbook Pro, Dell screen, JBL headphones? You can tailor the equipment to your needs;
• Sport & wellness benefit or its financial equivalent;
• Private medical care or its financial equivalent;
• Mental well-being program – individual therapy sessions and resources for employees;
• Budget for 1:1 English language classes;
• Free access to one of the most popular e-book/audiobook services;
• Regular integration events (company-wide meetings, team events);

What happens when you send your CV?

• Phone call with the recruiter about the position and the team;
• Interview with one of the managers about your experience;
• A recruitment assignment;
• Call with feedback on the task with additional questions;
• Offer and fireworks ;)

Don't hesitate and apply right away!

Diversity Statement

One of Tidio’s core values is to play fair. Therefore, we treat all candidates equally. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. This means recruitment and selection of talent to Tidio is only based on individual merit and qualifications directly related to professional competence.