Product Marketing Manager (f/m/d)
In the 1950s, global trade changed for good. The invention of the standardized container suddenly meant that transporting goods across the world became affordable. And with that, paved the way for globalization and global wealth. But contrary to the container, most surrounding processes have not been standardized nor innovated—and are still frustratingly complex, manual, and error-prone.
That’s why our ambition is to use technology to simplify the logistics of global trade, making the processes around the container as simple as the container itself. We do that by providing a neutral infrastructure that connects all logistics companies to remove friction and create economic opportunity.
Product Marketing Manager (f/m/d)
… to define, own and execute go-to-market strategies and make our product launches wildly successful. You will be joining the product team early on in the product development process, working on ICPs, positioning and messaging of our new products. Ultimately you will own the launch campaigns of our new products in close collaboration with product, customer success, marketing and sales, tracking leads, signups and adoption. As a Product Marketing Manager, you will be the main interface between the different teams, creating alignment, and excitement and having lots of fun.
Your responsibilities in a nutshell
- Craft, validate, widely share and update a unique, compelling, differentiated, defensible and clear value-prop for new products and features launched
- Validate, position, launch and accompany new products to market at scale after defining the initial GTM
- Actively contribute to these product's revenue continuous growth across channels (online, sales, partners) through strategy, positioning and content
- Improve both the product mix and GTM based on collection of insights and analysis
- Support the product marketing team in defining and updating actionable segmentation, help the team develop a deep understanding of personas needs based on collected data in a structured way
- Become an expert in your products and together with Product Managers define products’ roadmaps
Job requirements
What we’re looking for
- Experienced in product marketing for B2B software (preferably SaaS products)
- Ability to deeply understand the technology
- Ability to define clear and efficient process and run tight operations at scale
- Ability to glean the right insights from asking the right questions, analysing the right data and communicate these insights in clear and compelling ways
- Ability to craft a unique and original series of stories and messages that "stick", rooted in a deep understanding of the audience's needs and aspirations as well as the competitive environment
- Fluency in English - all other languages are no requirement
What we have to offer
- Ownership from day one! You will have full responsibility and creative freedom to bring your ideas to life
- A dynamic and international team with ~60 nationalities across our fast-growing 300+ team members & extremely flat hierarchies
- A highly scalable product with a proven product-market fit ready to change the industry & do something good ♥
- A great working atmosphere with an open-minded and collaborative culture—plus a team of highly motivated & enthusiastic colleagues who cant wait for you to join
- A fast-paced work environment and complex intellectual challenges from day 1
- Great location – our office is in the city centre of Hamburg!
- Goes without saying: Flexible home-office rules, regular team events and of course a wide variety of fruits and drinks in the office 😉
- Competitive salary and all employees become shareholders in xChange