Product Marketing Manager

About ScalePad

ScalePad is a fast-growing and award-winning SaaS application that has been adopted by over 8,000 IT businesses in 76 countries around the globe. 

ScalePad is located in downtown Vancouver, BC, and our development studio in Montreal, QC.

Our success is no accident. We create simple, yet powerful applications that empower IT Service Providers to grow revenue, increase efficiency, and increase the value they deliver to their customers. By actively engaging with this community, we’re able to provide innovative solutions that automate and manage the lifecycle of hardware, software, and data. The end result? Our partners can cut down on the manual effort needed for inefficient tasks so they can instead focus on growing their customer relationships, and ultimately their business.

About the Role

ScalePad is looking for a Product Marketing Manager to lead our go-to-market strategy and client expansion. You’ll be joining a very energetic, positive, and collaborative team that fosters growth and personal development. You’ll be responsible for leading, planning, and executing the launches of new products, features, and releases of existing products, as well as managing the cross-functional implementation. You’ll work closely with marketing, product, and sales to develop content and marketing collateral that resonate with our customers and tell a compelling story. If you have a passion for storytelling, developing multi-channel campaigns, and collaboration, we would love to work with you.

Responsibilities

• Conduct and synthesize customer insights, competitive research, industry and market trends to become an expert on the ScalePad buyers and personas. 
• Establish a process for the ongoing collection and distribution of key findings to functional stakeholders. 
• Educate internal teams on the ScalePad buyers, personas, and product. 
• Develop cohesive and compelling messaging that clearly articulate the benefits and use cases of the ScalePad tool.
• Develop marketing assets (such as blogs, white papers, and testimonials) that generate demand and help move prospects through the sales funnel.
• Create sales enablement tools (pitch decks, one-pagers, battle cards, etc.) and train the sales teams on how to confidently communicate the value proposition and benefits of the ScalePad tool
• Lead go-to-market plans, ensuring that all customer-facing teams are on message and that all channels are maximized
• Lead, plan and execute the launches of new products and features
• Assess the effectiveness of the marketing programs that support new launches and report back to the business on required changes.
• Support integrated marketing campaigns and coordinate with various stakeholders on the marketing team to achieve campaign goals

About You

• Bachelor's degree in marketing, business, communications, or relevant field of study
• 5+ years experience in a marketing role
• 3+ years in a Product Marketing
• Experience leading campaigns and Go-To-Market plans 
• Experience leading cross-functional teams, including marketing, sales, product management, customer support
• Experience creating customer-facing communications 
• Excellent communication skills and the ability to tell compelling stories
• Ability to simplify complexity and translate into easily understood messages
• Organized and deadline-oriented
• Adaptable and easily rolls with the punches
• Growth mindset and a positive attitude
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Perks 

• Working at Top Down Campus, a collaborative work environment with cross-functional teams, amongst multiple, rapid-growth SaaS companies at varying stages of growth
• Mentorship from industry veterans with a 100% track record of industry success in funding and scaling software companies creates endless career opportunities
• Training and professional development budget provided to help advance your career and skills (available every year to every employee)
• World-class offices and facilities in downtown Vancouver’s most exclusive business neighborhood with beautiful ocean/mountain views
• Fully stocked bar, organic local coffee, snacks, food, and a world-class gym
• Brand new, top-of-the-line height-adjustable desks, workstations, hardware, and equipment provide a comfortable working environment
• Monthly public transportation subsidy available to all employees, plus a top benefits package including 100% extended health and dental