Product Marketing Manager

Overview

At VideaHealth, our mission is to improve dental patient health through artificial intelligence. Our MIT & Harvard research has shown that dentists miss up to 40% of dental diseases, leading to delayed treatments and health risks. We are changing this. Our dental AI is used by many leading Dental Chains to improve the quality of care through better diagnoses, increased efficiencies, and improved patient trust. Our investors include Spark Capital, Zetta Ventures, Pillar VC, and more. We are looking for ambitious, collaborative self-starters to join us in making an impact on this world!

To accelerate our growth, we are hiring an experienced Product Marketing Manager to drive product positioning, messaging, market education, and enablement for VideaHealth’s products and support our channel teams. Reporting to the Head of Marketing, this role will be a critical driver to the growing adoption of our AI solutions. 

About You

You are adaptable, an excellent communicator, and a strong writer. This isn’t your first product marketing rodeo - you’ve successfully brought B2B products and features to market before. 

You enjoy being the voice of the customer and have a get-it-done attitude. You have a knack for distilling concepts into clear, convincing ideas. Above all, you believe in our mission to transform dentistry through AI and are excited to tell that story to the world. 

Responsibilities

• Drive product positioning and competitively differentiated messaging for VideaHealth’s products and features based on user research, market insights, and product knowledge.
• Bring new products & features to market by leading, planning, and executing launches.
• Partner with Product, Channel Sales, Direct Sales, and Customer Success to develop educational enablement materials that improve conversion and win rates.
• Define and execute pipeline generation programs, and develop high-value thought leadership pieces (whitepapers, webinars) and key content assets (video, email nurture).
• Understand the competitive landscape—be an expert on our competition and how they are positioned. Use this knowledge to update competitive resources and position our products and brand.
• Champion client testimonials and customer success stories, identifying new opportunities to showcase client success and leverage these stories to create impact.

Requirements

• 4+ years of product marketing experience within the B2B technology space. Healthcare or dental experience is a plus, but not required.
• Strong writing skills across different mediums, from ad copy and web copy, to sell sheets and sales decks. 
• Demonstrated experience developing high-impact, value-based messaging across different customer segments. 
• Strong analytical skills. You enjoy synthesizing data, discerning user insights, and developing market research.
• Proven ability to drive cross-functional collaboration with sales, marketing, product and customer success stakeholders
• Experience working in a fast-paced startup environment.

Our Company Values

Mission-Driven:

• We are ambitious in our mission. We want to bring better health to millions of people globally by changing dentistry through AI.

• This is more than a job: We are motivated by our responsibility to patients and customers. 

• We are selfless in the pursuit of our collective mission, balancing and prioritizing company goals ahead of individual goals when necessary to ensure company success.

• We adapt, persevere, and finesse our way through roadblocks and find a way to continue moving forward.

Championship Team Mentality:

• We support each other on our journey forward, and actively look for ways to collaborate and learn from each other to help our customers overcome their challenges while building an exceptional team and productive environment.

• Feedback is a gift: We motivate each other to do our best work and give, receive and welcome constructive feedback with positive intent.

• We are drivers and not passengers: Regardless of our job descriptions we observe what needs to be done and spring to action.

• We celebrate our successes and learn from our mistakes as a team.

Strive for Excellence:

• We strive for excellence in what we do: We act with a sense of urgency, with high standards, and constantly learn.

• We have a sense of urgency. If something can benefit from action now, it should be done promptly

• We keep ourselves to a high standard of working smart, perfecting our craft, and driving hard while balancing this out for individual long-term resilience.

• We have a growth mindset as individuals and as a team, we think about how can we do something better or faster and how can we learn.