Our client utilizes supply chain management technology that allows businesses to monitor every step of the shipping and delivery process. From where the product is made to the path of transport and destination, customers can pinpoint where every shipment is located. Some of our client's customers include the world's largest businesses, ranging from retail, manufacturing, logistics services, and more! Our client knows that in the near future, every shipment in the world will be captured, analyzed, and enhanced by their platform, ensuring better decisions and outcomes for both senders and recipients.
As the Product Marketing Manager, you will be leading the market adoption of our client's products, while you influence their development through collaboration with the product management team and other partners. You'll need to know the product inside and out in order to adjust the tactics needed to drive sales and marketing results. You would be working closely with the Senior Product Marketing Manager across all product marketing functions, such as market intelligence, research, go-to-market, and enablement. If you're looking for a workplace that values collaborative work and attention to detail, this job could be a great fit for you!
What's in it for you at this rapidly expanding, progressive company?
- An excellent compensation package including a comprehensive benefits plan
- Employee stock and incentive program PLUS a savings program: they want you to be invested in the success of their company!
- The opportunity to work with an established team of professionals building leading-edge software products
- A high-performance workplace that prioritizes both work and fun!
Primary Responsibilities of the Product Marketing Manager
- Staying up-to-date on market intelligence, meaning that you will be able to analyze our client's buyers, who they are, how they buy, and their key buying criteria
- Collaborating with product management, sales, marketing, and go-to-market partners to develop product positioning and messaging that resonates with target demographics
- Scoping the competition's landscape and how they are positioned
- Developing a marketing plan for our client's products with your marketing team, while incorporating key activities and budgets to retain existing customers and acquire new customers
- Understanding and supporting our client's sales and reseller channels, as well as training them on common issues they solve for buyers and users
Main Requirements for the Product Marketing Manager
- A bachelor's degree in business or marketing
- 3+ years of experience in product marketing
- A history of utilizing strong analytical skills, meaning that you are able to use both quantitative and qualitative research insights to develop segmentation messaging and positioning that yield efficient go-to-market strategies
- A solid understanding of collaboration and CRM tools such as Slack and Salesforce, as well as marketing automation tools such as Marketo, Pardot, Omniture, and Google Analytics
- The ability to use data to define a plan and lead efforts from colleagues, cross-functional teams, and third parties
- PMC III or higher is a huge plus!
This job is only available for candidates located in the USA or Canada