Product Marketing

In the Product Marketing role, here are some of the things you could be working on

(1) Understand the product in depth

• What problem does Reo solve?
• Who is the target user persona?
• How is the user solving this problem today?
• How does the product add value to our users?

(2) Understand the pulse of the user

• What are their pain points? What are their goals?
• What is most appealing to them?

(3) Product Positioning

• Work with founders to define product positioning
• Build a compelling narrative around user pain points and how Reo addresses those

(4) Content and Thought leadership

• Author long-form blog posts and research backed case studies
• Initial content marketing and distribution
• Craft content strategy based on industry best practices and by learning from companies that ace at content

(5) Sales Enablement

• Translate product capabilities into compelling sales enablement tools - website copy, videos, product brochures, explainers, blogs, etc.
• Product benchmarking vs. adjacent and complimentary products

(6) Product Experience

• Use product mindset to analyze and improve user experience across stages: from Onboarding to Engagement and Outcomes
• Create onboarding materials, user guides, FAQs, etc.