Helix is an innovative direct-to-consumer brand platform, operating a portfolio of home goods brands.
Helix Sleep, our flagship brand launched in 2015, aims to change the way people sleep by bringing customization to the category through individually personalized mattresses for you, based on how you sleep. Each mattress is designed to your body type, sleeping position, and feel preference using our proprietary sleep technology. Birch by Helix is our all-natural and sustainable sleep brand, with 100% organic certified products. Finally, we recently launched Allform by Helix, our first step outside of the bedroom into the living room. Allform brings high-end product quality and extreme modularity to the sofa category. All our brands celebrate the power of personal preferences and individuality.
We offer free shipping directly to your doorstep, a 100-night trial, and value-based pricing on all our products. Our top-rated customer experience team treats you like a person, not a commission. Since launching in August of 2015, the company has sold over a hundred and fifty thousand mattresses and has over 1 billion hours slept on our beds. We are growing rapidly and highly profitable.
Helix is headquartered in New York City.
Roles and Responsibilities:
· Primary owner of brand and product marketing strategy throughout our various customer touchpoints, including website, email, and other
· Communicate the core product attributes and value to our consumers ensuring a consistent and compelling message, including internal communication as well as working with external partners
· Integral in copywriting and editing across all brand assets
· Be the champion of our brand voice
· Inform strategy on asset creation and placement, including photos, video, and renderings
· Work to deeply understand the overall customer journey
· Research and audit the competitive landscape to help inform product and brand positioning
· Establish a process for reporting to quantify effectiveness of our content efforts
· Work with our operations team on key product feature requirements across existing and new products and brands
· Be a key liaison between operations, customer experience, design, and marketing providing feedback across the entire organization
What we are looking for:
· Ability to build a brand and product marketing strategy obsessed with providing value to leads, and converting them into customers
· Extremely strong copywriting skills with direct experience writing copy designed to sell physical products directly to consumers
· Empathy and the ability to connect with customers across different stages of the sales funnel
· Creative mindset and a go-getter attitude
· A penchant for ownership - taking responsibility for a project from end to end, being detail oriented and highly organized, and working cross functionally with external parties to achieve goals and results
· Entrepreneurial, creative, and comfortable developing structures and process from scratch
· A great presenter and communicator across all levels of the organization
· Ability to proactively manage multiple priorities and project manage in a fast paced, change oriented environment
· A great sense of humor, a passion for a great night’s sleep (or nap)
Background and Experience:
· 5+ years of experience in product marketing, brand strategy, content/copywriting, PR, journalism, or editorial
· Experience storytelling and writing copy for a physical product
· Ability to work cross-functionally
· Comfort with data and analytics. Proficiency in Excel a plus
· Working knowledge of web analytics tools, a plus (Google Analytics, Heap, etc.)
· Experience with surveying and consumer interviews
· Experience at a high growth company preferred within ecommerce or consumer products
Perks:
· A free Helix mattress
· Wellness Package - subsidies for healthy initiatives
· Free coffee, snacks, and weekly team lunches
· Bi-weekly company-hosted happy hours / activities
· Dog-friendly office in beautiful Madison Square Park
· Friends and family discount on all Helix, Birch, and Allform brand products
Compensation and Benefits:
· Competitive salary
· Full access to leadership team
· Fully covered medical, dental, and vision insurance (with options to opt into a premium plans)
· Commuter benefits
· Competitive parental leave policy for qualifying employees
· Stock options
· 401(k) program
Employee Referral Program