Lead, Product Marketing

About the role:

We’re looking for a Lead, Product Marketing to develop and execute marketing strategies to increase awareness and drive widespread adoption of our product. Our ideal candidate is an enthusiastic and seasoned B2B product marketer with a track record of success in navigating emerging products and driving effective go-to-market strategies.

Responsibilities:

• Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
• Content Development – Conceptualize and create educational product and solution content for a variety of platforms
• Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral
• Product and feature adoption — Drive adoption of the product and features amongst the customer base
• Marketing enablement - Work with growth teams across the company to convey strategic vision and partner in campaign execution
• Be the voice of the customer - Enable product teams by being the internal voice of the customer
• Evangelism – Serve as a company spokesperson and go-to thought leader for the product
• Project management -- Drive projects forward through effective cross-functional collaboration

Qualifications

• Any graduate degree with 7-9 years of product marketing experience with proven experience working in B2B SaaS marketing in global technology companies (preferred)
• An ability to understand tech and business software, including buyer behavior and ideal customer profiles, and translate tech content into marketing material
• Ability to effectively lead, inspire, and mentor teammates and indirect reports
• Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
• Excellent English written, verbal, and presentation skills, with an eye for quality and attention to detail
• Strength in collaborating with cross-functional teams across geographies, including executive management, product management, operations, sales, and marketing