Head of Product Marketing and Monetization

Remote Santa Monica, CA

About Us

At SimplePractice, our team is dedicated to improving the health and wellness industry by building a suite of innovative solutions for practitioners and their clients. Our product supports practitioners on their clinical journey to becoming licensed, helps them manage their business and practice once they’re up and running, and enables new clients to discover and interact with practitioners. Taking a practitioner-first approach in everything we do makes it possible for health and wellness practitioners to devote more time to their clients while they use SimplePractice to start, grow, and maintain a successful private practice.

The Role

We are looking for a strategic product marketing leader to drive the product marketing and pricing efforts for all SimplePractice products. This leader will be a key part of the marketing leadership team, reporting directly to the Chief Marketing Officer and will closely partner with Go To Market leaders, Product Group, Strategy and the broader marketing team.

Responsibilities

Team leadership. Hire and grow the PMM team and help establish the product marketing function.
Customer insights. Own the voice of the customer and build on research capabilities in-house to inform product build, and go to market planning. Lead segmentation, sizing, target audience, messaging and develop critical customer insights through self-driven research or in partnership with internal / external teams.
Product partnership. Deliver differentiated positioning for SimplePractice Practice Management, Monarch and other products in the ecosystem based on competitive insights, market mapping and customer needs analysis. Inform Product capability prioritization and contribute to Product maintaining a simple purchasing experience (great UX is at the heart of everything we do).
Go-to-Market Input. Partner with the go-to-market teams and provide key input on the customer target and product value proposition to launch new offerings and uplevel marketing efforts of existing products.
Pricing and Packaging. Develop strategies to deliver compelling pricing and plan tiers that make sense to our customers and achieve business goals. Use financial modeling to pressure test hypotheses and estimate business impacts and test pricing and packaging hypotheses, providing recommendations to leadership and product teams.
Market Intelligence. Be a specialist on competitors and build strategy to differentiate and better serve our customers. Work with teams across SimplePractice to design and launch voice-of-customer research in support of various initiatives. Monitor industry trends and changes with regard to pricing and packaging.
Cross-functional Leadership. Develop and build strong relationships with product, marketing, operations, and strategy leaders across the organization.

Desired Skills & Experience

10+ years of product marketing and/or relevant consulting, CPG experience, healthtech, Consumer / small business SaaS. MBA preferred but not required
Proven ability in developing simple but powerful messaging and pricing plans for SaaS and eCommerce offerings that drives adoption of product and business growth
Demonstrated passion for the customer, gaining customer insights by way of research and in-market testing and translating insights into successful execution.
Experience with monetization strategies
Strong quantitative analytical and data modeling skills, basic financial or business modeling
Comfort in a fast-paced environment with track record of “test & learn” approach
Excellent written, presentation and verbal communication skills, including the ability to communicate complex concepts clearly and simply