Director, Product Marketing

Remote Baltimore, MD

About Tradeswell:

Tradeswell is an ecommerce platform that uses AI to help brands win in all online marketplaces and ecommerce storefronts from Amazon and Walmart to Shopify and Facebook. The AI-powered platform reveals sales and inventory insights and automates advertising decisions while protecting and optimizing against net profit margin. Our team is on a mission to democratize intelligence so brands - emerging and established alike - have the tools they need to sell on any digital platform and accelerate growth and market ownership.  

The Opportunity:

Tradeswell is looking for a Director of Product Marketing to join our marketing team to help us build and drive Tradeswell’s product-led growth and industry leadership. You’ll be a key player in our positioning and drive preference for our platform by delivering high-impact materials and insights to internal teams and high-value content that attracts, engages and educates prospects, customers and industry leaders.

Reporting into the SVP of Marketing, you will be responsible for bringing the product to life to the end-user in a meaningful way. To thrive, you’ll need to be an expert in the competitive landscape, the partners that matter, and be super effective at articulating, structuring, and authoring materials that move our sales, customers and the Tradeswell brand forward.

What you will do:


  • Reporting to the Senior Vice President of Marketing, this function leader will work with the broader marketing team as well as with the Product, Engineering, Customer Success, and Sales teams to drive product and feature awareness and adoption amongst prospective and current customers
  • Build the long term strategy for the product marketing function including growing the team and extending our impact YOY
  • Support and inform the product roadmap with go-to-market planning (audience research, distribution strategy, competitive landscape, messaging, launch plans, social growth, etc) and by building required resources with the support of our designers
  • Write clear and persuasive messaging to convey the value of our products and product features
  • Create product one-sheets and competitive battle cards informed by research and interviews
  • Effectively distribute product marketing resources and encourage adoption
  • Develop/refine Tradeswell's buyer personas, supported by internal and external research
  • Help us show Tradeswell's value visually through screenshots, video, gifs, illustrations, etc
  • Develop consistent mechanisms to collect market insights from both internal and external sources and begin to leverage these to develop the customer voice
  • Establish reporting to communicate the value product marketing drives for Tradeswell
  • First Week: You'll learn about the landscape of Tradeswell's market and become an expert on Quorum's existing buyer personas
  • First Month: Establish guidelines and a framework for collaboration with Tradeswell's Sales and Customer Success teams to ensure that product marketing resources meet their needs and are fully utilized
  • First Three Months: Develop a robust project calendar aligned with the product roadmap
  • Regularly conduct research, write strong copy and create resources to help our Product, Sales and Customer Success teams, and work with team members to measure which assets effectively help to close deals and identify new sales opportunities
  • You will handle everything from concept to execution and analysis
  • First Year: Enable demand for Tradeswell by delivering exceptional brand experiences, accelerating our sales cycle, and scaling Tradeswell's product marketing program—all aligned to make a significant impact on Tradeswell's growth
  • As a member of our growing team, you will be empowered and expected to proactively identify challenges and propose solutions

QUALIFICATIONS


  • You have at least seven (7)+ years of marketing work experience with at least four-five (4-5) years of professional experience in some combination of product management and product marketing in a B2B SaaS environment
  • You have experience coordinating complex launches for B2B/SaaS products including gaining buy-in and participation from multiple stakeholders on multiple teams
  • You are comfortable starting this role as a product marketing team of one, with the expectation that you will soon grow and managing a small product marketing team
  • You are an especially strong candidate if you have experience conducting interviews and leveraging primary and secondary sources to inform strategy and copywriting
  • Design capabilities are not required but would be helpful for the creation of product marketing materials
  • You are confident in your ability to develop systems to distribute and encourage the adoption of product marketing materials
  • You have a personal or professional background or identity that would enrich the Tradeswell Team (e.g., help to bring a new perspective/understanding to Tradeswell or our users)
  • You are an especially strong candidate if you understand the needs and concerns of the ecommerce market

Working and thriving

We want people to thrive at Tradeswell - we believe you do your best work when you feel your best. Learn more about values and benefits at Tradeswell.

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