Director, Product Marketing

Remote Boise, ID

JOB SUMMARY

As Director of Product Marketing, you will lead a seasoned team focused on shaping Healthwise product(s) perception in this market and enabling sales channels for provider, payer, and digital health verticals. You will leverage product marketing best practices to make sure our clients and prospects know our product(s) and help develop compelling positioning that makes them care. You will coach and mentor a team of product marketers to help drive Healthwise’s business goals and mission. You are well versed in marketing products and solutions to enterprise customers, and ideally have experience with modern software and/or syndicated content products, ideally in the healthcare space.

DUTIES AND RESPONSIBILITIES

Oversees market and partner channel strategy for Healthwise products and markets, including solution marketing plans, pricing strategy, packaging, targeting and positioning, messaging, and all aspects of the multichannel marketing mix.
Leads cross-portfolio go to market initiatives, competitive analysis, win/loss interviews, and other activities. Owns marketing and communications activities for products in sunset phase.
Serves as internal subject matter expert on market segments, buyer and user personas, and buyer journeys.
Works with Demand Generation and Communications leaders to establish priorities and strategies, and oversee development of product demos, sales enablement tools and collateral.
Incorporates “voice of customer” by initiating market research projects, including evaluation of new markets, and stays abreast of relevant industries and technologies.
Supports acquisition of new digital health partners and product integration opportunities.
Develops and conducts training for internal and external audiences, including sales team. Coordinates quarterly release training for client-facing teams.
Establishes close partnership with Product Management to prioritize roadmap and release items. Provides market insights, feedback, requirements, and recommendations around the product and partner integration strategy.
Sets goals for product marketing team and measures success for product marketing programs, as well as managing team budget.
Creates sustainable processes that scale the impact of the product marketing team across the organization
Manages team of Product Marketing Managers, coaching and mentoring team to best performance and identifying development opportunities.
Serves as marketing liaison with leaders in Account Management, Partner Success, Professional Services, Product Management, Content Solutions, and Technology.
Ability to travel on as needed basis, up to 20-25% of time.
Performs other duties as assigned.

QUALIFICATIONS

Master’s degree in marketing, business, health or related field or Bachelor’s with related work experience.
7-10 years’ experience in product marketing or healthcare marketing, or equivalent.
Demonstrated experience in health care industry, either with digital health, health insurance companies or health care delivery systems strongly preferred.
Experience in product market launch – including pricing, positioning, partner and sales program support. Experience with Pragmatic Marketing framework is a plus.
Previous experience in leading a team, including coaching and mentoring. Ability to work effectively with seasoned product marketing managers.
The ability to find and leverage data to show progress, tell a compelling story, and drive decisions.
A strong grasp of technical concepts, and the ability to simplify and articulate them for others. Experience with software products and systems integrations preferred.
Ability to negotiate, influence, and prioritize requests and projects based on impact to business.
Excellent interpersonal and relational skills.
Excellent skills in managing relationships and deliverables to outcomes.
All offers are contingent upon successful completion of a background check.
Healthwise requires proof of COVID-19 vaccination for employment.

To perform this job successfully, an individual must be able to perform the essential functions satisfactorily with or without reasonable accommodation.

Healthwise is an equal opportunity and affirmative action employer committed to creating a diverse workforce.

If you require a reasonable accommodation for any part of the application or hiring process due to a disability, you may submit your request through one of the methods listed below:

Email:

[email protected]

Mailing Address:

Healthwise, Incorporated

Attn: Human Resources

2601 Bogus Basin Road

Boise, ID 83702

Fax:

208-387-6776

Please apply online at www.healthwise.org.jobs.aspx