Director of Product Marketing

GBG is the leading expert in global digital identity. We combine our powerful technology, the most accurate data coverage and our talented team to deliver award-winning location intelligence, identity verification and fraud prevention solutions.

With over 30 years’ experience, we bring together a team of over 1,200 dedicated experts with local industry insight from around the world to make it easy for businesses to identify and verify customers and locations, protecting everyone everywhere from fraud.

Why you should be@GBG

• We make the world a safer place
• We trust each other and win together
• We are local experts in a global business
• We want you to be yourself
• We grow when you grow

Loqate is a business unit of GBG specialising in capturing, verifying and enriching customer location data.

About the team

The Loqate global marketing team is a strategic function within the Loqate business unit. The team drives revenue and builds the Loqate brand across our core markets. With global responsibilities, the team is distributed across the USA, UK and Europe. The product marketing function within this team is responsible for taking our products to market and telling compelling value-based stories to our core audiences and markets.

The Director of Product Marketing sits on the marketing leadership team, reporting to the CMO. You are responsible for driving the growth, adoption and usage of our product portfolio and enabling our global sales and customer success team while working alongside our demand- and revenue-generating marketing team. We see product marketing as the fuel to drive increased growth and past our competition in our customer's eyes. Managing a small but growing team consisting of Product Growth and Sales Enablement specialists, this role requires a stronger leader, with B2B product marketing experience (ideally in software) who can drive an increase in product adoption.

What you will do

Product marketing strategy & execution: Working cross-functionally, you will define and execute a product marketing strategy centered on increasing product adoption. This will include evolving Loqate’s positioning and messaging and how this drives customer acquisition and growth.

Product growth: You and your team will partner with product, sales and customer success teams to articulate the value of Loqate to current and future customers and partners. Each product growth specialist will be known for saying “This is what value my product provides customers; how can I help you sell more of it to them?”

Enablement: Partnering with marketing and sales leaders globally, you will develop and execute all enablement tactics for the business. We want everyone in Loqate to be able to articulate the value we provide clearly and for our customers to easily understand this.

Insight: Your team will be the voice of the customer, are the market experts and understand the nuances of each of our competitors. You’ll develop and evolve a framework which takes this insight and turns it into action.

Leadership: Lead your growing team, providing guidance, mentorship and direction.

What we're looking for

• An experienced B2B tech product marketing professional with either prior Director level or established as a strong Senior Manager
• A strong story-teller who is able to take complex product information and turn it into compelling messaging that will inspire our target audiences
• A journalistic approach to content creation. Curiosity and the ability to draw information from others will be key.
• Passion for taking products to market and enabling predictable and scalable growth
• Proven market insight experience, talking directly to customers, analysts and competitors. Plus, the ability to turn learnings into action.
• Experience in leading a team, working with multiple stakeholders across the globe

To find out more

Please note that we're open to candidates based around either Chester or London for this role.

As an equal-opportunity employer, we are committed to providing fair opportunities for everyone regardless of age, gender, race, religion, sexual orientation, parental status or disability. Everybody is welcome and our inclusion and diversity programme, be/yourself, is designed to ensure that you can thrive. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.

To chat to the Talent Attraction team and find out more about our benefits and why more than 90% of our team members would recommend us as a great place to work, drop an email to behired@gbgplc.com and we’ll be in touch. You can also check out our career site here.

Why not apply and make life@GBG work for you?