Director of Product Marketing

We are seeking a dynamic and strategic-minded Director of Product Marketing to join our fast-growing team. As the Director of Product Marketing, you will play a pivotal role in shaping the go-to-market strategy for our platform, offerings, and services.

Reporting to the Chief Marketing Officer, you’ll get to work on the development and execution of comprehensive marketing campaigns that drive awareness, engagement, and adoption of our solutions across target markets.

Who are we? 

When you join Rival Group, you’re not just accelerating your career—you’re also helping shape the future of customer insights and market research.

We’re a forward-thinking, results-driven organization obsessed with helping innovative brands get closer to their customers in a way that feels fresh, organic, and fun. Rival Technologies, the tech arm of our business, is the world’s best conversational research platform and one of Vancouver’s fastest-growing tech companies. 🚀 Reach3 Insights, our consulting side, is an award-winning 🏆 market research agency with offices in Chicago, Toronto, and Vancouver. Together, we’re helping brands like Coca-Cola, Kellogg’s, Dell Technologies, REVOLT TV, and Roblox get better insights they can use to deliver better products, create more impactful marketing campaigns, and improve the end-to-end customer experience.

Our customers LOVE our tech and services. We’re growing fast—and we’re inviting great people to join us on the ride 🎢

If making measurable, immediate impact while having fun sounds like your jam, then we invite you to apply! 👇

What you’ll do:

• Develop and execute product marketing strategies to drive demand and revenue growth for our products and services. 
• Collaborate closely with cross-functional teams including product management, sales, and customer success to align on go-to-market strategies and ensure successful product launches. 
• Conduct market research to identify customer needs, market trends, and competitive landscape to inform product positioning and messaging. 
• Develop compelling value propositions, messaging frameworks, and sales enablement materials to effectively communicate the unique benefits of our products to target audiences. 
• Understand the market research ecosystem and competition, build battle cards, and enable internal teams.  
• Lead the development of high-impact marketing collateral, including product videos, datasheets, case studies, and presentations. 
• Analyze key metrics and performance indicators to measure the effectiveness of product marketing initiatives and optimize strategies for continuous improvement. 
• Stay up-to-date on industry trends, best practices, and emerging technologies to drive innovation and maintain our competitive edge. 

What You'll Have: 

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred. 
• 5+ years of experience in product marketing, preferably in the SaaS industry. 
• Product Marketing Alliance certification. 
• Proven track record of developing and executing successful product marketing strategies that drive revenue growth. 
• Exceptional strategic thinking, analytical, and problem-solving abilities. 
• Excellent communication and presentation skills, with the ability to effectively articulate complex concepts to diverse audiences. 
• Highly organized and able to manage multiple projects simultaneously in a fast-paced environment. 

Why us for your next career adventure? 

💵 Fair compensation

We’re committed to pay equity/fair pay practices and closing the gender salary gap.

• Pay range for this role: $110,000 - $130,000 CAD depending on experience

Our compensation package also includes:

• Stock options
• RRSP plan with employer matching
• Parental leave top-up

💆‍♂️ Flexibility and time off

• Hybrid or Remote working model (depending on your location) and home office benefits
• 4 weeks of vacation as the standard

🩺 Health and wellness

• 100% employer-paid health and dental plan
• Generous sick, personal, and mental health days
• $1,000 annual enhanced mental health benefits

🤝 A great place to work you can be proud of

According to a survey of our employees conducted by an independent agency:

• 91% of our people believe management practices are equal and impartial
• 86% have pride in their work and the organization
• 91% agree that their teammates are friendly, supportive, and welcoming

Our values at Rival:

• Courage
• Results
• Energy
• Kinship

The not-so-fine-print 🧐

If you think you’re a good fit, please connect with us ASAP with your resume. You must be eligible to work in Canada to be considered for this role. We thank everyone for their interest; however, only successful applicants will be contacted.

If you don’t see yourself fully reflected in every job requirement listed in the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We are proud to be an equal-opportunity workplace committed to building a team culture that celebrates diversity and inclusion. Rival provides equal employment opportunities to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.

Rival is also committed to fostering a culture of belonging, which includes ensuring an accessible work environment and employment practices. If you require accommodation at any point in the selection process, please email peopleteam@rivalgroup.io

Finally, we know from time to time emergencies happen and you may need to reschedule an interview — we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

Please note that given our security and compliance certifications, final applicants will be required to undergo a background check.

No recruiters and no phone calls, please!