Wonderkind Technologies BV

At Wonderkind, we’re on a mission to help people find purpose in their professional life. Our mission translated into our technology is turning the world of recruitment upside-down. We are on our way towards making the recruitment process as easy as booking a trip. To make all of that happen we need to find the right one-of-a-kinds

As a key member of our Growth team, the Product Marketer will be instrumental in driving our product-led growth strategy. You will be at the forefront of market analysis, content creation, product launches, and performance optimization, all aimed at expanding our market reach and user base.

You will work closely with cross-functional teams, including Product, Sales, and Customer Success teams to ensure the product’s success in the market.

Jobs to be done:

• Crafting unique value propositions and compelling messaging that clearly differentiates our products in the market
• Facilitate production of product marketing content (blogs, videos, webinars) to drive user acquisition, engagement, and retention.
• Leading product launch initiatives and growth campaigns with a focus on rapid market penetration and user base expansion. This entails coordinating with marketing, sales, and product teams to ensure synchronised efforts for maximum impact.
• Analysing performance data to continually optimise growth strategies. This includes setting key performance indicators (KPIs) related to market acquisition, activation, retention, and expansion, and using these metrics to inform and adjust strategies for sustained growth.

Key Responsibilities:

• Perform market research to understand target buyers and competitors, and develop effective positioning strategies.
• Develop and execute go-to-market strategies in collaboration with various teams.
• Create and communicate product messaging and value propositions that resonate with the target audience.
• Work with cross-functional teams to plan and execute product launches and marketing campaigns.
• Serve as a product expert, engaging in speaking engagements and content creation.
• Educate sales and customer teams on product value and positioning.

Job requirements

• Currently based in the Netherlands
• At least 5 years Marketing experience of which, at least 2 years focus in Product Marketing, with experience working in a Saas product company. .
• Excellent communication and content creation skills.
• Strong analytical and problem-solving skills.
• Proven track record of developing successful product marketing strategies and plans.
• Experience in developing and launching new products or features.
• Ability to work in a fast-paced, deadline-driven environment.
• A collaborative mindset and ability to work effectively in a dynamic, fast-paced team environment.

If you are a driven and passionate individual with a strong background in product marketing, we encourage you to apply for this exciting opportunity. As our Product Marketing Manager, you will play a critical role in driving the success of our products and helping us achieve our business goals.

What we'll offer you

The opportunity to work at a young, fast-growing company developing greenfield software that’s disrupting the world of talent attraction.

• You will be part of a talented young team of international people, building the most innovative, industry-transforming, talent attraction technology, worldwide.
• You'll have ownership of your role and every decision you take. We’ll expect you to take calculated risks and learn from mistakes. That’s part of our DNA.
• You’ll have plenty of opportunities for growth and personal development. We support the learning you need by offering full business access to the Udemy learning platform.
• Staying fit and healthy is important for us: We provide free healthy lunches daily in the office and we offer a Classpass membership contribution providing you access to 1000’s of fitness studios and classes worldwide or a contribution to an eBike subscription. 
• We believe in building diverse teams. We have 16 nationalities and currently 55% women employed in a tech company. To help our international teammates connect with their families and friends back home, we offer a 1 month of ‘work from anywhere’ for everyone opportunity.
• We work with a hybrid office model but encourage in-person collaboration by requiring team members to spend a minimum of three days each week working alongside their teams in the office.
• We work hard but we play hard too - we celebrate our wins with team activities and regular drinks.