Senior Product Marketing Manager, Student Writing (USA Remote)
Company Description
When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft, Ouriginal and ProctorExam.
Turnitin has offices in Australia, India, Indonesia, Germany, Japan, Korea, Mexico, the Netherlands, the Philippines, Sweden, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.
Job Description
The Team
The Product Marketing team at Turnitin is curious, customer-centric, data-driven, and collaborative. We’re responsible for the global go-to-market strategy for Turnitin’s portfolio of academic integrity and assessment solutions. The team collaborates cross-functionally with product management, corporate marketing, demand marketing, and global sales to develop positioning and messaging, content assets, campaigns, and sales tools in support of product revenue and user engagement goals. The team is also responsible for competitive analysis and positioning.
The Role
The Senior Product Marketing Manager will bring to market a new student writing application to support original writing and ensure academic integrity in the age of generative AI. This is a strategic product with significant growth opportunity for the company. The position will involve a mix of strategy, cross-team and cross-region orchestration, and tactical work in a dynamic environment with others who have a passion for learning and education. Create launch plans, capture customer feedback, support demand campaigns and regional growth strategies, and enable sales to cross-sell into Turnitin’s well-established base of academic institutions. In collaboration with sales and marketing teams, you’ll be responsible for the initial launch, user adoption, and global success of this new product.
Responsibilities
- Analyze the global education market to identify target segments in support of a Go to Market (GTM) strategy.
- Craft core product positioning and messaging that resonates with the market and key buyer and user personas.
- Partner with Corporate Marketing to drive and uplevel company and product messaging reflecting the value this new offering brings to the portfolio.
- Partner with Product Management to position, price, and launch the new product aligned with market dynamics and customer needs.
- Design and deliver training & resources that empower Turnitin’s global Sales team to speak to how the product solves customer problems brought about by the emergence and use of generative AI writing tools.
- Lead the development of compelling assets that communicate the product's unique value and support lead generation and customer retention efforts.
- Serve as an advocate for our customers’ needs and partner with Product Management to ensure that solutions effectively deliver value.
- Collaborate with the Digital Demand and Customer Success teams to communicate key product upsell and update messages to Turnitin's customers.
- Partner with Global Marketing to understand regional markets and localize Turnitin’s value propositions accordingly.
- Lead strategic projects including a major GTM launch, and effectively manage stakeholder alignment and deliverables to meet goals and deadlines.
- Surface organizational blockers to introducing the new product to market and propose solutions.
- Present GTM launch strategy, messaging, key success factors and risks to an internal leadership audience.
Qualifications
Essential
- 8+ years Product Marketing or Product Management experience
- Bachelor's degree or equivalent experience
- Excellent written and oral communication skills
- Strong knowledge of the education technology ecosystem
- Strong knowledge of education buyers and buying process
- Expert knowledge of consultative selling / solution selling and cross-selling methodologies
- Strong knowledge of growth marketing best practices
Desired
- Master's degree in a technology discipline, business, or other related
- Having worked in a role in education
- Product marketing industry certifications
- A SaaS background
- Having worked with a global customer base
- Strong knowledge of CRM and sales enablement technologies, such as SalesForce
Tii Elements
- Resourcefulness: Possesses a mindset of abundance and redefines what’s possible; creates and advances ways of achieving results in new or difficult situations either by appropriating additional resources, or by doing more with less.
- Curiosity: Has a growth mindset and leads with questions vs. assumptions. Unleashes creativity and possibility by actively seeking new experiences, information, and knowledge; embraces challenge, takes risks, learns fast and welcomes change.
- Collaboration & Influencing: Effectively communicates and cooperates with peers, partners, leaders & customers to achieve outcomes. Builds relationships and creates an environment wherein people can naturally work together for the good of the company and our customers.
- Adaptability: The ability to flex when necessary to remain cohesive as a team amongst changing circumstances (environment, procedures, people, etc.).