Are you interested in joining a global leader in content optimization and digital accessibility?
We are looking for someone with a passion and skills to drive execution of Siteimprove’s go to market vision and strategy for our unique product and solutions portfolio, to support our company’s dynamic growth journey.
Responsibilities
As a Product Marketing Manager, you will be joining a growing global Product Marketing team, where you will play a key role in taking product marketing to the next level (think Drift creating their own market category or Adobe’s thought-leadership). You’ll have strategic responsibility from day one, and you’ll play a critical role in making the incredible products we build a commercial success. You will take on a highly cross-functional role with exposure to multiple stakeholders across the globe, working closely with Product and Marketing teams to support powerful, creative, and clear positioning and messaging of our offering. You will hold the responsibility for developing effective marketing strategies and user-focused communication plans to fuel the awareness and adoption of Siteimprove portfolio with customers and prospects.
You will also work on :
- Go-to-market planning and execution for products / solutions/ features from initial launch through to on-going success
- On-going customer, market, and competitor research and feeding the insights about needs, changing behaviors, and trends back into the business
- Development of messaging and positioning
- Close cooperation with the Digital and Demand Generation team to represent product and optimize activities to drive product success
- Creation of sales enablement and product materials such as battlecards, competitor one-pagers, demo videos, and more
- together with the Product teams, education of both internal and external stakeholders about our product features and their benefits
What we require of you
- 5+ years of relevant experience in B2B Product Marketing in software, preferably SaaS
- Proven track record of executing successful product launches, value proposition and messaging development
- Flexible with the ability to handle multiple demands, shifting priorities, and rapid change.
- A strong track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to lead cross-functional initiatives
- Great communication and writing skills in English (including executive presentations) and ability to engage both internal and external audiences through storytelling
- Occasional travel might be required
What we’ll love about you
- Very strong prioritization skills based on data and business requirements
- Energy, charisma, and challenger mindset
- Proven track record of managing multiple projects at once
- Ability to “translate” technical product data into marketing concepts and sales pitch decks
- Sales enablement content creation and delivery experience, with a track record of quality results
- Previous experience with Software as a Service (SaaS) companies.