Showpad

About Showpad

At Showpad, we empower others to be at their best. As a business, that means the Showpad sales enablement platform allows revenue teams to engage buyers through industry-leading training and coaching software as well as innovative sales content and engagement solutions. We provide sales and marketing with the software and support they need to enable their teams, drive more revenue and deliver incredible buying experiences. 

Founded in 2011 in Belgium, Showpad is a team of more than 400 people working from our headquarters in Ghent and Chicago or regional offices in London, Munich, San Francisco and Wroclaw.

As an employer who understands the importance of diversity, we are committed to proudly representing the various identities of the communities in which we work and the clients that we serve. We have been recognized as a top workplace by Built In Chicago, Built In San Francisco and Inc. Magazine, as a top 10 software company in the Inc. 5000 Europe list and won the award for “Most Sustainable Growth Company” by Deloitte Belgium.

Hey Crazy Ones, Misfits & Rebels - 2 Product Marketing leadership roles at Showpad

We’re on the hunt for two Product Marketing leaders here at Showpad. 

These are net new positions where you get to build & lead a team spanning EMEA to North America. 

Collaborating and interlocking with your key stakeholders upstream (product management) and downstream (marketing, sales, customer success, and support) is crucial to your and our success. 

As such communication and relationship-building skills are paramount to both these roles. 

If you can demonstrate that you have built & lead successful product marketing teams, and collaborated cross-functionally across regions, read on. 

Whilst our friends in product management (based in Belgium) guide idea to product, and reduce friction for users, you both are guiding product to market and reducing friction for sellers and buyers. 

How? 

The 3 Vs! 

One of you will own Voice & Value, the other Velocity. 

• Simply stated, one Director will drive a team to understand where to play, who to serve, whom to beat, and what story will help us win with buyers & influencers. Voila… voice & value!
• The other Director will drive velocity by enabling the revenue team with content and revenue plays (acquisition; retention; expansion) and serving as the captain for product launches. 

OK, let’s get nitty-gritty shall we…  

The Director of Product Marketing responsible for voice & value will be responsible for the following competencies (not an exhaustive list): 

• Collaborate with product management to 
• gather market and competitive intelligence 
• size our market and develop our GTM strategy 
• prioritize which customer segments and buyer needs to serve 
• Develop buyer personas and their “deciding” journey
• Craft a strategic narrative that tells our product(s) story in the language of our hero, the buyer; this will form the basis for our customer-centric content creation (another team) 
• Collaborate with sales leadership to 
• Plan routes to market 
• Collaborate with demand gen to 
• Develop campaign themes that align to solution/ product objectives 
• Engage analysts and industry influencers
• Most importantly, be a servant leader (read: empathetic yet strong & decisive) for your team and your key stakeholders - product management, content marketing, sales, and demand gen amongst others! 

Meanwhile, the Director responsible for velocity will be responsible for (not an exhaustive list): 

• Collaborating with the product marketing team responsible for voice and value, as well as the enablement team to 
• transfer knowledge to sales, customer success and support via content on the market, competitors, buyers and solutions/ product 
• Collaborating with the content marketing team to 
• Ideate and create content to help sales, customer success and support engage in conversations that win! 
• Collaborate with those “voice & value” folks, demand gen, and sales leaders to 
• Design, activate and optimize quarterly revenue plays that drive our acquisition, retention and expansion objectives  
• Creating feedback loops between sales and customer success downstream and the product marketing and product management upstream 
• Orchestrating the launch of major and minor product launches and releases by captaining and managing a cross-functional launch team 
• Again, as with your peer-level director above, you need to be a servant leader (read: empathetic yet strong & decisive) for your team and your key stakeholders - sales, customer success, and support amongst others! 

Well? Sound like you?  Are you a crazy one? A misfit? A rebel? Believe in diversity & inclusion? See things differently? Not fond of rules? Ready to change shi!t? Then apply, and let’s go! 

What you can expect from Showpad

We welcome every voice and are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We’re building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves. Whether that’s paid parental leave, paid holidays (including Juneteenth and paid time off to vote), paid time off to volunteer at non-profit organizations, personal development opportunities or professional stretch assignments, you can expect Showpad to support you. 

Showpad’s Commitment

We are committed to creating a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.