We are a fast-growing technology company in the digital accessibility industry, helping to make digital properties systems - including websites, web applications, software, hardware, and services - accessible to people with disabilities and the growing aging population. Our team is incredible. We are 6-time Inc. 5000 award winners of America’s Fastest-Growing Companies, a Washington Post Top Workplace, and named DC Inno’s Overall Coolest Company.
We are proud of our mission and our fun team culture. Beyond the kitchen stocked with a cornucopia of snacks, we offer gym membership reimbursement, an annual development budget, and flexible time off.
The Senior Product Marketing Manager is responsible for managing the marketing and communication lifecycle for the product, service, and package offerings of Level Access. They will collect, frame, and execute key insights, leading programs ranging from product launches to content development. The SPMM will develop highly differentiated messaging and positioning and design initiatives to sustain awareness of core features and value propositions. They are in charge of developing and managing product-to-market fit collateral, pricing, solution packaging, competitive analysis, and the creation of effective product marketing strategies that increase sales by articulating the solution’s value proposition. For solution packaging, pricing, and go-to-market strategies this work is done in close collaboration with other departments.
The Senior Product Marketing Manager is proficient with feature differentiation practices and competitive analysis, and they conduct regular market research with customers, providers, and external partners. They must maintain excellent relationships with the customer base and vendors, as well as with internal team members. The Senior Product Marketing Manager will serve as a conduit for customer feedback to other departments when that feedback can be used in developing or upgrading current or future products.
A bachelor's degree in marketing, related field or direct experience is necessary for this career. Previous years of managerial experience and leadership certifications may be preferred. Senior Product Marketing Managers should have strong logic skills that help them with business obstacles that prevent a successful product launch, as well as excellent communication skills. These managers should also have the ability to manage multiple overlapping projects, as well as effectively communicate with other managers and marketing professionals. Additionally, they should have leadership skills that facilitate team cohesion and efficiency.
Requirements
· 5+ years of experience in a high-tech B2B company product marketing role
· Proven track record working with Product and Sales teams on enablement strategies to increase understanding of solutions, articulation of value proposition, and provide solution expertise
· Solid experience with building and managing go-to-market product launch frameworks
· Exceptional visual, verbal and written communication skills
· Creative with ability to solve complex problems in a unique or innovative way
· Experience developing competitive intelligence tools
· Comfortable speaking with and leading discussions with customers, partners, and vendors
· Bachelor's degree in Marketing, Business, or comparable education/experience
· Nice to haves: familiarity with digital accessibility, Pragmatic Marketing certified, M.B.A
· Results-focused and exhibit commitment to goals and consistently deliver results
· A team player who works effectively and cross-functionally with the sales, customer success, and product teams as well as leadership
· Enthusiastic - a fun and energetic contributor to a great culture
· An analytical thinker with the ability to digest complex information and provide key insights
· Customer-focused with a passion for customer and prospect success at all times
· Demonstrated ability to work independently and autonomously
· Data-driven to provide reporting metrics and team pipeline forecasts to executives
· Detail-oriented and supremely well-organized