Job description
Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale—Iterable is built for marketers, trusted by engineers, and designed with intelligence. We know this space well: our product team built the growth systems that powered Twitter’s early success. We've surpassed $100M in ARR and have raised more than $340M from top-tier investors like Index Ventures, Viking, and CRV, and hundreds of companies like Zillow, SeatGeek, and Box rely on us to captivate their many millions of users.
Developed for the enterprise, Iterable is built from modern technologies that transform cloud, partner and tool-specific data into integrated, personalized engagements. No matter the audience size or degree of campaign sophistication, Iterable empowers brands to implement where it matters most—creating experiences and promoting connections with over 2 billion people world-wide. Leading brands, like Zillow, DoorDash, Calm, Madison Reed, and Box, choose Iterable to power excellent customer experiences throughout the entire lifecycle.
Iterable's momentum grows daily and there has never been a more exciting time to join the team! We've been recognized as one of the Best Places to Work - SF for the past four years, one of the Best Places to Work in Colorado for the past two years, and were named as one of Colorado’s Best Paying Companies! We’ve also been listed on Wealthfront’s Career Launching Companies List for the past two years, rank sixth on the list of Top 25 Companies Where Women Want to Work and hold a top 20 spot among the SaaS 100.
We have a global presence with offices in San Francisco, New York, Denver, and London, and remote employees located all over the world. As we scale, we continue to live by our core four, founding values - Trust, Growth Mindset, Balance, and Humility. To understand the Iterable story, and learn more about our mission, explore our Culture and About Us page.
The Role:
The Senior Product Marketing Manager - Data will serve as the expert on our product’s positioning, benefits, and use cases, as well as the MarTech industry as a whole. You will provide technical guidance, best practices and process improvements that can benefit the marketers and partners you work with to make them more successful. You'll act as a key liaison between our marketing audiences externally and our product and engineering teams, with the aim of enhancing the customer experience so that our existing and future customers understand and get the most out of the Iterable platform.
Position Details:
• Develop and own the Iterable technical messaging and positioning through deep engagement with product management, partnerships, marketing, and sales engineering
• Be the subject matter expert (SME) and create thought-provoking and compelling external content such as presentations, thought leadership articles, webinars, campaign deliverables, and new formats that reach target customers in a memorable and impactful way
• Dream up world-class engaging demos and customer journeys that are the basis for customer engagements in the sales process
• Develop pithy and effective sales training materials. Make it easy for non-technical sales to understand our complete offering
• Design well-informed content for a global team of sales engineers with more technical knowledge
• Partner with a world-class Product Management team to bring the future of innovation on the Iterable platform to market
• Develop competitive insights to deliver the right solutions and messaging to the market
• Understand and communicate our key differentiators to further establish Iterable as a leader in the market
• Assist the Solutions team Consultants and Architects
The Ideal Candidate Will Be/Have:
• At least 3-5 years experience in a product marketing position for an enterprise software/SaaS start-up, preferably with a technical background working with data and integrations
• Previous role of Technical product marketer or Technical product marketing preferred
• Must have demonstrated experience in writing and translating tech
• Demonstrated ability to effectively position B2B products for growth in the market, working with marketing and sales to build a healthy pipeline while increasing the velocity and rate of closing deals
• Experience positioning technical products to both technical users and decision-makers
• Strong technical depth and ability to learn quickly, balanced with sharp business acumen
• Great written and oral communication skills to evangelize Iterable
• Ability to effectively partner with all functions from engineering and product to sales and marketing
• Strong industry knowledge of CDPs and the MarTech landscape
Bonus Points:
• Experience using email marketing, mobile push and/or marketing automation tools
Perks & Benefits:
• Paid parental leave
• Competitive salaries, meaningful equity, & 401(k) plan
• Medical, dental, vision, & life insurance
• Fertility & Adoption Assistance
• Flexible PTO
• Balance Day (First Friday off every month)
• Paid Sabbatical (after 4 years of employment)
• Monthly Employee Wellness allowance
• Monthly Professional Development allowance
• Pre-tax commuter benefits
• Complete laptop workstation