General Summary:
The Product Marketing Manager, Team Lead manages a team of three product marketing managers responsible for
conceiving, developing and maintaining innovative integrated go-to-market strategies that drive demand in assigned
markets. This player/coach will build positive relationships with their PMM colleagues and will be responsible for
driving the overall success of their portfolio of products. They will also create the integrated go-to-market strategies,
which will include developing effective messaging, obtaining market intelligence, building sales enablement, and
delivering compelling assets for their assigned business unit. This role requires product expertise, influence, business
and marketing savvy and close collaboration with stakeholders across marketing, product management,
partner success, and sales teams.
Essential Duties and Responsibilities:
- Coaches, mentors, and drives product marketing colleagues to success in their functional areas
- Responsible for success of their assigned product line(s) in the market
- Determines and drives GTM direction and strategies that drive demand in assigned markets
- Leads cross-functional teams for successful GTM outcomes
- Drive the end-to-end planning processes and core priority setting.
- Work across the organization and company to drive outcomes, align with business owners and stakeholders,
- mitigate risk, and deliver value to our internal and external customers
- Product subject matter expert interface to all sales, marketing, community, and consulting teams
- Develop and manage the positioning and messaging for the product expansion strategy in new markets
- Identify customer needs, oversee market research, and monitor market trends and competitive landscape
- Sales enablement – communicate the value proposition of the products to the sales team and develop the ales tools that support the selling process of ConnectWise’s products
- Management of market persona mapping and intelligence – Be the expert on buyers, how they buy and their
- buying criteria; be an expert on competitor weaknesses
- Initiating and fostering relationships with development, sales, marketing and other groups to create new products or enhance functionality of existing products or product lines
- Technical Product Marketing - Craft overall messaging, message matrix and positioning for internal organizations
- Enablement Resource for Internal Training and working with Education on training material messaging and content
- Active participant in thought leadership blogs and whitepapers
Knowledge, Skills, and/or Abilities Required:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to establish themselves as a leader amongst their peers
- Leverages relationships and trust to influence teams to drive change
- Identify organizational problems and tackle them
- Strong communication skills and presentation skills; verbal and written, with the ability to communicate across business and technology
- Ability to maintain good judgment in fast-paced, high-stress environments.
- Work across multiple teams to help connect the moving parts in a very dynamic and fluid environment.
- Excellent problem structuring, identification, and resolution;
- Ability to translate ideas into clear, high impact communications (e.g. emails, papers);
- Ability to work in a rapid pace environment with multiple and shifting priorities
- Proven track record of taking ownership and driving results
- Ability to define and create use cases, detailed personas, key themes, customer lifecycle messaging,
- differentiated value propositions and ROI, and sales enablement readiness in partnership with other product marketing managers, product management and sales teams.
- Strong business awareness and acumen
Educational/Vocational/Previous Experience Recommendations:
- Bachelor’s degree required
- 4+ years of job-related experience in roles such as marketing or sales, evangelism, program management, or product management within a mature/growing software organization
Working Conditions:
- Professional office environment
- 20%-40% global travel may be required
The statements above are intended to describe the general nature and level of work being performed by people assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
ConnectWise is an Equal Opportunity Employer.
https://www.connectwise.com/company/careers/opportunities?gh_jid=4071399005
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