Chief Marketing Officer

Remote (United Kingdom) London, Greater London, England, United Kingdom

b2b product marketing growth marketing product marketing

Role: Chief Marketing Officer [CMO]

Team: Marketing

Reports to: CEO

Role Focus: Lead Fliplet’s Marketing team and drive our Product Marketing-led growth plans forward

Based: UK. Hybrid working (currently 1 day per week in London office)

WHO WE ARE

Fliplet is the fastest-growing company in the rapid app development technology sector. We’re a start-up on a mission to help anyone create mobile or web apps without having any coding skills. Used by over 60 leading law firms and professional service companies, our product is unrivalled in the marketplace and as a result, we are expanding, fast.

Fliplet combines the benefits of no-code tools with the feature customisation of open-source software. We are an app building platform with global clients. This is an amazing opportunity to join a business that is in the relatively early stages of growth, yet has already built a fantastic reputation in the industry. We have over 120,000 users of our technology every month in over 20 countries. Our largest clients are in the law industry, but our client base is continuing to grow and we’re looking for people to join us to be part of that journey.

This is an amazing opportunity to join a business that is in the relatively early stages of growth, yet has already built a fantastic reputation in the industry.

WHO WE'RE LOOKING FOR

We have a huge opportunity for an experienced CMO to lead a recently expanded marketing function, not only in existing sectors, but working closely with the Executive Board to identify new sectors, markets and to execute a Product-led go-to-market strategy, aligning closely and working in tandem with our Sales and Product teams.

DAY TO DAY

This role is vitally important to us and is therefore highly incentivised. You’ll have the opportunity every day to educate and build relationships with multiple people within large organisations, as well as our internal teams. Our Chief Marketing Officer is a key foundational hire and needs to be passionate about technology and mobile apps, and know how our products can make a difference to organisations, both internally and externally for their clients.

KEY RESPONSIBILITIES

Lead a collaborative, results-oriented and data-driven marketing department
Manage, mentor and train the 8 person marketing team
Align global marketing strategy with the sales team to develop and execute dynamic campaigns that drive growth
Develop engaging content aligned with the customer lifecycle to be used across all types of promotion
Segment target markets, refine and improve the product value proposition and implement best market entry strategy
Establish thought-leadership, raise awareness, and educate prospects about Fliplet, our products, services, company, and customers
Optimise marketing spend to drive the maximum amount of high quality leads
Manage all aspects of marketing planning, budgeting, metrics and reporting
Implement a marketing-driven sales process
Utilise campaigns, content (MQLs) and our product (PQLs) to score and qualify leads
Work closely with the Product team to ensure that marketing is promoting what the company is developing
Provide both commercial, product and competitive intelligence to the business

PERSONAL ATTRIBUTES & EXPERIENCE

Experience

Experience of having led a Marketing team within a high growth B2B Software company working with SMB and enterprise
10+ years of experience marketing to organisations of all sizes.
Product Marketing background and experience generating PQLs
A track-record in a scale-up fast growing company, implementing processes, training colleagues and delivering to targets
Demonstrable experience developing and executing Go-to-Market strategy
A history of delivering high quality leads to the sales team
Experience in an array of Martech software including Hubspot,
Track record of building a metrics-driven, highly accountable marketing organization focused on measurable outcomes

Attributes and skills

Developing, implementing, and overseeing marketing campaigns.
Measuring, reviewing and improving the performance and success of marketing campaigns
Establishing marketing goals and objectives and developing and managing the marketing budget
Collaborating with the product development, sales, account management, growth and customer success teams
Staying up to date with the latest marketing innovations, technologies and techniques
Recruiting, training and mentoring the marketing team for improved efficiency
A passion for data and improving conversion at all stages of the sales funnel.
A self-starter, organised and self-motivated with the ability to define goals and prioritize your work with a collaborative style
Intellectually curious, problem solver, eager to learn, a persuasive and charismatic change agent
Proficiency with Hubspot CRM (ideally) or similar.

PERKS & BENEFITS

At Fliplet our team is our best asset. We are surrounded by smart and talented people who value hard work and who always want to improve. So we want to create the best environment we can to empower them. Some of the benefits that help us do this include:

Competitive salary
25 days annual holiday, rising with service, plus 8 bank holidays per year
£500 annual budget for your professional development
£1,000 annual budget towards your health and wellness
£300 Home working allowance
£300 annual charity budget to support your fundraising activities
Share options for all employees to be part of the company’s success
A fast paced, start-up culture where your actions have a significant impact on the business.
Ongoing training and development, and the chance to build a career in a growing company
Great culture: A warm and friendly team, regular socials, team lunches and company events, both in person and virtual
Flexible working hours, and a mix of home/remote & office working.

INTERVIEW PROCESS

Screening call [20 mins]
Video interview [30-40 mins]
Presentation interview [45-60 mins]
Call with Leadership team [30-60 mins]
Meet the wider team / Culture check [30 mins]

We work continuously to build a truly diverse and inclusive workforce and culture, and we welcome and encourage candidates from all aspects of diversity to apply for this role.