Associate Director, Product Marketing

Remote (United States)

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that's improving the lives of millions. Here, innovation isn't about another gadget, it's about making health care data available wherever and whenever people need it, safely and reliably. There's no room for error. Join us and start doing your life's best work.(sm)

As Associate Director of Product Marketing, you will be responsible for strategizing marketing content and executing product marketing initiatives related to reducing the total cost of care for payer clients. Responsibilities include creating value proposition messaging, developing marketing content, supporting growth teams with high-impact sales tools, content, and messaging, performing competitive analysis, and working with integrated marketing teams to identifying demand generation and market awareness opportunities.

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

Lead the definition and communication of product value proposition, and support development of product positioning and messaging for market differentiation
Build a product marketing plan and prioritize marketing content and sales tools that articulate and demonstrate product value to both prospects and existing clients (including ROI tools, presentations, RFP content, case studies, white papers)
Research and quantify market opportunities for sales growth
Assess competitive intelligence to aid strategic decision making and development of key messaging/ positioning
Identify points of differentiation for best positioning services and technology solutions and adjust marketing content based on market trends and changes
Execute launch plans for both new products and product enhancements
Collaborate with integrated marketing teams to identify demand generation and market awareness opportunities
Create marketing content and sales tools that articulate and demonstrate product value to both prospects and existing clients (including ROI tools, sales presentations, RFP content, case studies, white papers)
Provide product training as needed

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

Bachelor’s Degree or equivalent experience
3+ years of Product Marketing experience, which must include:
Assessing competitive intelligence to aid strategic decision making and development of key messaging/ positioning
Developing sophisticated content
Managing complex go-to-market projects
Executing launch plans
Creating product collateral including web content
Proficient skills in Microsoft Office (Word, Power Point, Excel)
Ability to travel on occasion as needed
Full COVID-19 vaccination is an essential requirement of this role. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination prior to employment to ensure compliance

Preferred Qualification:

Experience marketing healthcare technology & services
Experience Marketing to payer/health insurance organizations