Reporting to the Chief Marketing Officer for our AdRoll business, the Vice President, Product Marketing will lead and drive the strategy for the AdRoll product marketing team. Our mission is to successfully take AdRoll products to market, enable AdRoll to establish a strong market presence and gain market share—ultimately accelerating growth of our business.
The VP, Product Marketing leads the GTM strategy for the AdRoll BU through partnering with sales, success, product, design and engineering, business intelligence, revenue operations and the wider marketing team. Our product marketing team sits at the intersection of Voice of Customer, Voice of Product and Voice of Market. Your responsibilities span the gamut from strategic to tactical and everything in between—market and quantitative analysis, product strategy including pricing and packaging, product planning, program strategy, sales readiness and channel support.
The VP, Product Marketing will guide a team of product marketing professionals to help contextualize the customer and the market for AdRoll and contextualize our product for the business unit, customer, and market. You’ll be accountable for successful product launches and maximizing customer value delivery through product and feature adoption. This leader will serve as a resource for our sales and success teams from an education and enablement perspective, and for our product teams in prioritization and opportunity sizing.
Our work environment is one where ambition thrives and so will you. We help every employee discover their full potential by giving them opportunities to expand their skill set and develop their career at NextRoll. Don't think you have all the skills required for this role? That's okay, we're committed to helping all of our employees learn and grow.