Technical Product Marketer

Remote

Metabase is the easiest way for people to get insights from their data, from tiny startups who get up and running quickly to major corporations with tens of thousands of users. That's why people love us.


We bring data tools with the elegance and simplicity of consumer products to the crufty world of enterprise business intelligence. We provide an opinionated open source starting point for how companies should measure, analyze and share their data, which is used by tens of thousands of companies.


And while we’ve seen strong initial traction in this path, we want to get much crisper about our positioning and how to speak to our audience. For that, we’re hiring our first Product Marketing Manager, a strategic role with huge impact. Ultimately, this role will be responsible for helping us grow self-service conversion and MQLs, help enable sales and partners, but there’s a lot to it.


Responsibilities

  • Understand our customers’ mindsets and market dynamics through lots of qualitative research, complemented by competitive research.
  • Combine those learnings, our strategy and product development to refine our positioning and the articulation of our value proposition. This entails continuously iterating on high-level messaging (how we tell our story) and low-level messaging (how the product works), by actually writing, a lot, mostly on metabase.com.
  • Lead the framing and communication of new features (eg release announcements, social broadcast), run our newsletter and any new channels we adopt. This requires working closely with product to understand how pieces fit together, and communicating them effectively.
  • Support the development of content for other growth initiatives as needed: SEO, social, videos, webinars, ecosystem/community and partners. Thus collaborating well with others, both within Marketing and beyond.
  • Responsibilities don’t include: producing extensive sales collateral, writing educational content, guiding SEO strategy, monitoring and engaging on social.


About you

  • Skews towards matter-of-fact, buzzword-free copy designed for smart, tinkering-prone humans.
  • Writes clear, compelling copy and can simplify complex ideas without doing away with their technical soul.
  • Biased more towards action/experimentation than strategy/planning. It doesn’t mean firing from the hip, but instead learning from iteration.
  • Self-driven and organized. There’s no office, no nagging, just the trust of equally motivated colleagues.
  • Excited to work in a mostly-async way with an extremely global team.


Skills and experience

  • Have marketed technical products demonstrably well, ideally in the data/analytics space. Work samples are extra valuable.
  • Have marketed products within a product-led, bottom-up growth context. Enterprise experience is valuable, but not enough on its own.
  • Has led or participated in positioning efforts (beyond messaging).
  • There’s no hard requirement, but we expect candidates with this type of experience to have been been doing this for at least 4 years of experience.



If this role seems interesting, irrespective of your location or identities, please reach out.


Even if you don't think you meet all of the criteria but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join our team. We'd love to hear from you.


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