Product Marketing Manager

Remote

Metabase is the easiest way for people to get insights from their data, from tiny startups who get up and running quickly to major corporations with tens of thousands of users. That's why people love us.


We bring data tools with the elegance and simplicity of consumer products to the crufty world of enterprise business intelligence. We provide an opinionated open source starting point for how companies should measure, analyze and share their data, which is used by tens of thousands of companies.


And while we’ve seen strong traction on this path, we want to get much crisper about our positioning and how to speak to our audience. For that, we’re hiring our first Product Marketing Manager, a strategic role with huge impact. 


Responsibilities

  • Understand our customers’ mindsets and market dynamics by directly talking to users and prospects, complemented by competitive research.
  • Combine those learnings and our product strategy to refine our positioning and the articulation of our value proposition. This entails continuously iterating on high-level messaging (how we tell our story) and low-level messaging (how the product works), by writing compelling copy.
  • Partner with Product to own and execute our GTM strategy for new features, managing our product communication strategy on email, web, social and any new channels we adopt.
  • Support the development of content for other growth initiatives as needed: SEO, social, videos, webinars, ecosystem/community and partners.
  • Responsibilities don’t include: producing extensive sales collateral, writing educational content, guiding SEO strategy, monitoring and engaging on social.


About you

  • Skew towards matter-of-fact, buzzword-free copy designed for smart, tinkering-prone humans.
  • Effective working cross-functionally, collaborating with Marketing, Product and beyond.
  • Writes clear, compelling copy and can simplify complex ideas without doing away with their technical soul.
  • Biased more towards action/experimentation than strategy/planning. It doesn’t mean firing from the hip, but instead learning from iteration.
  • Self-driven and organized. There’s no office, no nagging, just the trust of equally motivated colleagues.
  • Excited to work in a mostly-async way with an extremely global team.


Skills and experience

  • Have marketed technical products demonstrably well, ideally in the data/analytics space. Work samples are extra valuable.
  • Have marketed products within a product-led, bottom-up growth context. Enterprise experience is valuable, but not enough on its own.
  • Ideally has led or participated in positioning efforts (beyond messaging).
  • There’s no hard requirement, but we expect candidates with this type of experience to have been been doing this for at least 4 years.


If this role seems interesting, irrespective of your location or identities, please reach out.


Even if you don't think you meet all of the criteria but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join our team. We'd love to hear from you.

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