The Toast Product Marketing team is responsible for connecting the Sales, Product, and Marketing teams to inform product development and bring new products to market through customer segmentation, value-based messaging, sales knowledge transfer, and cross-functional marketing activation. In this high-impact team, you will gain substantial senior leadership exposure and the opportunity to drive long-term customer and shareholder value at a hyper-growth startup.
As the Product Marketing Manager for Hardware, you will partner closely with the Product, Marketing, Sales, Finance, Operations, and Customer Success teams to drive go-to-market (GTM) strategies for our suite of hardware products. Toast Hardware includes the purpose built POS terminals, handhelds, kitchen display screens, kiosks, printers, and more that run Toast Software products to help restaurants improve operational efficiency and deliver great guest experiences. You will collaborate on key initiatives relating to buyer personas, product positioning and messaging, and qualitative and quantitative insights from customer and market research to inform our long term GTM strategies for hardware products, including pricing, packaging, and purchase plans. You will also partner closely with the Hardware Product team to launch new hardware products to the market. The ideal candidate enjoys playing a significant role in setting company strategy, has a proven track record of launching new products and packaging, has strong analytical skills and excels in a hyper-growth environment.