Sr. Product Marketing Manager

Remote (California, United States) +4

Senior Product Marketing Manager


The Company                       

Founded in 2016, ShiftKey facilitates direct connections between healthcare facilities and verified, fully licensed healthcare professionals. The ShiftKey platform’s innovative technology empowers more than 3,000 healthcare facilities across 30+ states to schedule over 9 million hours, resulting in 800%+ growth in the last 18 months. With 200+ employees across offices in the United States and Poland, ShiftKey has built a world-class team of professionals across all functions and continues to enjoy a fun, high-energy environment, with virtually endless opportunities for growth.


Position Overview

You will bring business strategy, market research, and creative ingenuity to a high performing product marketing organization as a Senior Product Marketing manager. You will be responsible for bringing new products and services to market in a launch and learn environment. Experience in healthcare is a plus, but not a prerequisite to this role.


Responsibilities

  • Plan and build your GTM strategy from data-backed metrics and buy-in from your cross functional business partners across brand, product, growth, affiliate marketing, sales, and creative.
  • Lead by influence, not always ownership, in a highly cross functional environment to produce target customer definition, TAM metric driven goals, campaign marketing targets, run of show plans, and market research studies.
  • Design and drive program performance meetings that ladder up to executive report cards on a weekly/monthly/quarterly basis and are responsible for informing bigger business strategy decisions.
  • Utilize market research techniques and methodologies to explore business problems that uncover customer needs, acquisition opportunities, mitigate risk, and produce the most optimal outcomes for the business.
  • Develop product and brand positioning hierarchy based on customer/competitive insights and influence its implementation across brand, product, sales, and growth to ensure those promises are delivered at every customer touch point.
  • Work with product, sales, ops, and data teams to explore and advocate solving problems for our customers as part of a larger Voice of the Customer program.
  • Drive work streams to identify emerging market opportunities and design the GTM strategy with evidence to support your business strategy POV and impact to ARR.
  • Be the competitive intelligence muscle end-to-end for risk assessments, competitive threats, and landscape outlook for your business. 
  • Work with cross-functional business partners to develop sales enablement materials that help land and expand new products and features.


Who you are (minimum qualifications)

●     4 years of product marketing with at least 1 year at a tech company

●     (or) 5 years of combined marketing and program management experience with at least 2 years in market research, competitive intelligence, data analytics, or content marketing[3] 

●     Project/program management skills, fundamental knowledge of mobile app store marketing

●     Demonstrated success with data-backed decision making & driving metric-based goals

●     Excellent written, verbal, and data visualization communication skills

●     Ability to adapt, problem solve, and deliver results in ambiguous situations

●     Work Central Time Zone office hours at least three days a week

●     Experience with budget management and procurement processes

 

Ideally you also (preferred qualifications)

●     Have familiarity with Asana a plus

●     Have experience with ASO a plus

 

Doesn't hurt that we also offer.....

●     Flexible work hours and arrangements

●   100% Employer Paid Medical option, plus dental and vision options

●     100% Employer Paid life insurance, including short and long-term disability

●     12 company paid holidays

●     401k with dollar for dollar match up to 6% AND immediate vesting

●     Fun, friendly work environment

 

 

 

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