Job Description
The Onshape business unit is a fast-moving start-up-like environment within the greater PTC organization. We are creating the next generation of engineering software TODAY and are building an exceptional team of marketing professionals to help bring it to market. We are looking for a highly motivated Social Media Strategist to join the Onshape Demand Generation Team. This is a unique opportunity to join an outstanding team and play a key role in our go-to-market strategy.
This role requires having a solid understanding of how each social media channel works and how to optimize content for increased followers and engagement. This candidate will have a passion for and experience in marketing, social media, testing, and scaling campaigns across all major platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube) as well as other emerging channels. Responsible for bringing social media initiatives to life through conception, copywriting and reporting on the effectiveness of the strategy. A strategic thinker with the ability to thrive in a fast-paced, team-oriented environment.
Success in this role will include the ability to:
- Build and execute social media strategies using platform-specific research, benchmarks and messaging
- Create and manage social content schedule and calendar
- Collaborate with other marketing team members and departments to ensure optimal impact across all channels
- Explore innovative and creative ways to use social media platforms to drive demand gen and empower sales
- Monitor and analyze campaigns and make regular proactive changes to improve performance
- Work hand in hand with third-party vendors to monitor, track and analyze all paid social campaigns
- Communicate with industry professionals via social media to create a strong network
- Define, track and report relevant social media KPIs
- Train internal teams to integrate and maintain a cohesive social media strategy
- Stay up to date with new digital technologies and social media best practices
Preferred Skills and Knowledge:
- Excellent verbal and written communication skills, and ability to work with all levels of marketing staff
- A highly self-motivated, proactive contributor who works well as an individual and within a team environment
- Extremely organized with exceptional attention to detail
- Strong prioritization skills with an ability to multi-task
Preferred Experience and Qualifications:
- 3+ years working in a professional and cross-functional environment
- A proven track record leading effective social media strategies for B2B
- Working knowledge of analytic resources for social media platforms including, but not limited to, Google Analytics, Facebook, Twitter, LinkedIn, Instagram and YouTube.
- Experience in social media management platforms, HootSuite preferred
- Experience in Adobe Creative Cloud a plus
- Bachelor's Degree