Senior Product Marketing Specialist (m/f/d)

Berlin, Germany

We are looking for an experienced Senior Product Marketing Specialist (m/f/d) with deep experience in the B2B SaaS space. In this role, you will develop and implement our product marketing strategies, create emotionalised storytelling campaigns and plan events that put our products and brand in the spotlight.


Tasks

  • Develop and implement our product led marketing strategy with the aim of generating MQL for our B2B SaaS products.
  • Identification and targeting of different buying personas within the same company to create customised marketing messages
  • Creation and implementation of emotionalised storytelling that ideally appeals to the target persona within our ICP
  • Creation and implementation of a performance marketing and social media strategy aligned with our ICP.
  • Organisation and implementation of webinars with our customers.
  • Revision of our communication strategy including our CI, our sales documents and our website.
  • Creation of product videos, success stories with our customers and a brand message aligned with our ICP.
  • Close cooperation with product management to optimise product positioning and market launch strategies
  • Analysing market data and customer feedback to continuously improve our marketing measures
  • Developing and maintaining the Ideal Customer Profile (ICP) and analysing target groups



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