Senior Product Marketing Manager | XiD Usage

The Qualtrics XM Platform™ is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can’t imagine living without.

Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.

We believe every interaction is an opportunity. Are we yours?

About Qualtrics

Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.

We believe every interaction is an opportunity. Are we yours?

https://www.qualtrics.com/experience-id/

The Challenge

The Qualtrics Product Marketing team is looking for an experienced product marketing leader to drive usage for Experience ID. Experience iD (XiD), is a revolutionary product within the XM Operating System that is key to Qualtrics’ strategic vision for Experience Management. It is an intelligent database that creates unique identifiers for all experience and operational data customers and employees share so companies can personalize experiences for every individual at scale. This is the next generation of experience management and you would be a critical leader in driving adoption of this highly influential product. The ideal candidate has at least 10 years of B2B Marketing experience with an emphasis on product marketing and driving usage, experience targeting IT decision-makers, business decision makers, brand admins, end users and Partners, and developing usage tactics that are both scaled and targeted. In this role you will own end-to-end Usage for Experience iD, define and evolve usage strategies and partner across business units to integrate strategies across key buying groups. You will bring a high degree of emotional intelligence, an ability to influence across teams and organizational boundaries, a self-starter approach and the ability to thrive in ambiguity.

The Expectation for Success

The Experience iD Usage PMM will be responsible for leading and owning strategic, defining strategic direction, and driving execution to achieve long-term business goals. Success will be measured in tangible terms - adoption of Experience iD. You will be expected to know Experience iD deeply and technically so that you can define and communicate a clear, differentiated, defensible usage strategy. You’ll be customer-obsessed, strategic, detail-oriented, and highly creative with the following primary responsibilities:

• Develop, lead and execute IT decision-maker audience usage strategies
• Develop, lead and execute Brand admin and End user audience usage strategies
• Partner across business units to integrate usage strategies across key buying groups
• Partner with Ecosystem team to drive strategic adoption through the Partner ecosystem
• Partner with the Product team to develop in-product notification strategy
• Develop and lead targeted customer usage motions by partnering with the ABM team on Usage Days, custom content and custom events
• Influence and partner with Growth team to drive targeted usage ad campaigns
• Become the SME of Experience iD usage data leveraging key telemetry to define strategies
• Own rhythm of business on usage measurement and reporting
• Partner with the Creative team to develop all content needed to drive usage strategies such as usage booklets, guides, modules, one-pagers, white papers, email campaigns, webinars etc.

What differentiates us from other companies

• Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
• Qualtrics Experience Program - $1,500 for an experience of your choosing (eligible after a year)
• We take pride in our office's design aiming at fostering creativity from our rooftop views to an open and collaborative work space.
• 30 paid days off - 15 PTO + 5 Personal Days + 10 Holiday Closures (additional after a year)
• On top of standard benefits package (medical employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office
• We believe in sharing Qualtrics success which is part of the compensation for all employees
• To learn more about what we value read about it directly from our employees Qualtrics Life stories

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic. 

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.