Tribe Dynamics was built by a small team but has a huge foothold as the primary Influencer Community Analytics solution for iconic beauty, fashion, and lifestyle brands. Our customers have come to rely on our data, metrics, and product to track and measure high-impact creator content from their most passionate ambassadors, identify opportunities for future creator activations, and benchmark efforts against their past activations, their competitors, and their industry-at-large.
Core to our success has been a deep focus on a clearly defined product value proposition and our ability to condition the market for the solutions our product provides. To build on this success, we are actively seeking an enthusiastic, bright mind to join our team to shape the Product Marketing function at Tribe. This role sits within the larger Product team, made up of our passionate Product Managers, Designers, and Education Specialists, and comes with the opportunity to evolve how we bring the voice of the market into our product strategy as well as how we bring new solutions to the market through launch and adoption campaigns.
In this role you'll:
- Establish the role of Product Marketing: You'll be the founding member of Tribe's Product Marketing function with the opportunity to shape it into a "full-stack" role that spans areas such as market research, product strategy, launch, and adoption. If you're a self-starter and are ready to make our nascent activities into best-in-class processes - this is the role for you.
- Be a core stakeholder throughout the product cycle: We'll look to you to bring the voice of the market to our internal teams and the voice of our product to our customers. It'll be your mission to help new and existing customers adopt and clearly understand the value of Tribe Dynamics within influencer marketing strategies.
- Partner cross-functionally: You'll have a seat at the table ****when we’re deciding what to build next and how to best position and socialize our solutions internally and externally. You'll play an integral role in the feature development phase by planning for launch well before we are ready for launch by partnering with our Product Education, Sales Enablement, and Content Marketing teams to translate the messaging of our solutions into effective go-to-market campaigns.
What you'll achieve:
- You'll develop a deep understanding of Tribe's customers, products, data, and industry
- You'll work alongside Product to shape our product strategy and participate in the full product development cycle to establish adoption and retention strategies
- You'll drive the internal and external alignment of Tribe's value proposition and the narrative around the Customer Jobs that we design to solve
- You'll conduct market research and partner with our revenue team to inform Tribe's software pricing strategies to advance business objectives
- You'll own the creation of Tribe's customer personas and empower internal teams to tailor their activities to address their needs
- You'll collaborate with Tribe's Product Education and Customer Success teams to inform adjustments to their services and deliverables to keep up with the evolution of our software
- You'll partner with Sales Enablement and Marketing to develop Tribe's high-level narratives to ensure a consistent message across our awareness and demand generation campaigns
Skills you'll need to bring:
- You have 3-5 years of Product Marketing or Product Management experience at a B2B SaaS company and have had a hand in bringing products to market through cross-functional efforts
- You have a track record of exceptional product positioning, messaging, and storytelling skills, and have example work to demonstrate your strengths
- Your written and verbal communication skills are simple and effective, and you feel confident presenting to small and large groups
- You have the ability to influence stakeholders at all levels while working cross-functionally with product, education, marketing, and customer-facing teams to build alignment around current and upcoming product objectives
- Conducting customer and market research excites you, and you feel comfortable translating your learnings into actionable next-steps
- You have a growth mindset, a passion for leveling up yourself and those around you, and enjoy propelling solutions to areas of opportunity