Senior Product Marketing Manager - Non Profit & Healthcare

Are you interested in a career in product marketing at a fast-growing Silicon Valley company voted Best Place to Work nine years in a row and recognized as one of the Best Workplaces for Diversity by FORTUNE?

Sage Intacct is looking for a talented Sr. Product Marketing Manager to play an important role in leading product marketing for our Non-profit and Healthcare industry verticals. You will play a pivotal role in driving customer campaigns, product launches and updates, content creation, social media campaigns, webinars, web copy, competitive research, sales enablement and more to help us drive awareness, education, engagement and growth in these critical industries.

Responsibilities:

Drive and manage product marketing campaigns and collateral tied to industry GTM planning
Develop industry-specific content (ebooks, infographics, blog posts, competitive playbooks, sales decks and thought-leadership articles) to support lead generation campaigns, SEO, and sales enablement
Performance mindset – understand how to get the most out of your marketing collateral by measuring results and taking steps to promote your content through social, email, web, partners, and sales.
Manage projects and work cross-functionally with colleagues in industry marketing, corporate marketing, demand generation, product management, sales, customer success, and other departments to ensure timely completion of deliverables

Requirements:

BA/BS in marketing, business, accounting or liberal arts; MBA a plus
Industry experience in non-profit and/or healthcare (we also have roles open for professional services, software/SaaS, hospitality, Quickbooks, manufacturing, and wholesale distribution)
CPA/Accounting experience a strong plus
Strong balance of creative and analytical, as well as accounting/ERP and marketing
5+ years of experience in areas such as product marketing, content marketing, and copywriting
Experience marketing accounting/financial business applications and/or SaaS experience highly desired
Excellent writing skills and a passion for storytelling – your writing evokes a positive reaction that drives affinity for our brand and grows our pipeline of leads
Strong project management skills and attention to detail
Creative problem solver with strong analytical skills
Ability to think strategically and execute tactically
Ideally located in the SF Bay Area to work in San Jose, CA headquarters.