Senior Product Marketing Manager - Mobile Solutions

Remote Waltham, MA

Imprivata, the digital identity company for life- and mission-critical industries, is seeking an experienced Senior Product Marketing Manager to lead Imprivata’s go to market strategy for our innovative suite of mobile solutions.

The Senior Product Marketing Manager will develop customer-centric messaging, competitive positioning, and a broad range of core content to support the growth of our portfolio of mobile solutions, which deliver asset management, device lifecycle, and user access management capabilities for shared mobile devices. These solutions enable the secure, efficient use of shared mobile devices to improve workflow efficiency and help customers embrace the power of mobility.

The Senior Product Marketing Manager will drive the overall go-to-market strategy for these solutions, including crafting core messaging and competitive positioning, creating sales and marketing assets, supporting product launches, developing and refining pricing and packaging, and delivering training and enablement content for our global sales, partner, and marketing teams.

This position reports to the Vice President, Solutions Marketing & Enablement and can be located anywhere in the U.S. or Canada.

Duties and Responsibilities:

Create and own go-to-market strategy, packaging / pricing, positioning, competitive intelligence, and sales enablement for Imprivata’s suite of mobile solutions.
Develop competitive intelligence to track ongoing market and competitive trends and requirements to inform the Imprivata strategy
Craft messaging and positioning, enforced through creative presentations, demonstrations, collateral, white papers, cost justification, and positioning documents.
Provide content expertise and leadership enabling corporate marketing to create effective lead generation programs targeting IT security leadership audience
Develop and execute sales training content and sales tools
Serve as the expert for our risk analytics and intelligence solutions while tracking ongoing market trends and requirements to help shape the Imprivata long-term vision and strategy.
Act as the liaison with the Product Management team to develop product strategy and direction and roadmaps.
Develop, monitor, and report key performance indicators (KPIs) to drive product-line growth

Qualifications:

Bachelor’s degree in marketing, business, information technology, and/or computer science required.
7+ years' experience in product/solutions marketing or related function for a B2B information
technology company
Experience with mobile solutions and/or IAM software preferred
Experience with SaaS and/or IT security solutions preferred
Experience with international markets preferred
Experience with Salesforce required
SiriusDecisions (Forrester) and/or Pragmatic Marketing certified in Portfolio Marketing strongly desired
Ability to define problems, collect data, establish facts, and draw valid conclusions from verbal and
written information
Ability to work with mathematical concepts such as metrics; the financial performance of the product;
and the modeling of profitability for systems.
Strong team player possessing excellent communication and presentation skills
Ability to manage numerous simultaneous projects in a dynamic and fast-paced environment
Strong presentation skills, including to executive-level audiences, customers, and large, cross-
functional senior leadership teams
Consistently meet high performance standards including timely completion of tasks, project
management, field sales support, and customer interaction

Working Conditions:

Indoor office environment.

Approximately 10-15% travel required

Physical Requirements:

This role is regularly required to walk, climb stairs, stand, sit, talk, hear, and use hands and fingers to

operate a computer and telephone.

Direct Reports:

Interns and/or CoOps

Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

The Company is requiring all of its new employees who regularly work at a Company office, attend Company-related events/meetings, or travel on behalf of Imprivata to be vaccinated against COVID-19. However, when an employee cannot be vaccinated because of a disability or a sincerely held religious belief, practice or observance, the Company will consider whether a reasonable accommodation is required by applicable law. If you believe that you cannot be vaccinated because of a disability or a sincerely held religious belief, practice or observance, you may request an accommodation by contacting us. Otherwise, you will need to provide proof of your COVID-19 vaccination prior to commencing employment.